How fast can our advisory board ______ ?

How fast can we launch our advisory board?

The amount of time it takes from an internal kick-off to your first advisory board meeting depends on a number of factors. Consider:

  • Have you articulated the board’s role—and accountability for its outcomes?
  • Do you have commitment from key executives…including those who hold the relationships with potential advisors?
  • How strong are your current relationships with potential advisors?
  • Are you clear on the value proposition: why advisors would participate?
  • Do you have initial ideas on the first meeting’s topics and conversations?

The faster you can solidify answers to these questions, the faster you can launch. At the same time, be careful not to sacrifice a solid foundation to speed. Hastily launched boards often prove far more difficult to sustain.

How fast can we recruit advisors?

Recruiting can be the most difficult timing for companies to gauge, and is one place where you cannot skimp on preparation. Your ability to move quickly is tied tightly to the status of your relationships.

  • Do you have a sufficient pool of ideal candidates?
  • Do you have the depth of relationship with those individuals?
  • Will they immediately recognize the value of participation?

Recruiting turnaround also depends on the focus and rigor of your internal sponsors and board management team.

  • Do you have sufficient input and buy-in to identify and invite key customers?
  • Can you devote the resources—or outsource the oversight—to prevent the process from stalling?

How fast can we develop a meeting agenda?

Your meeting structure and content will impact the quality of conversation, engagement, and advice for both you and your advisors. You will need sufficient time to:

  • get input from both your advisors and internal executives
  • tailor the agenda to your mutual interests, and
  • develop the presentations, guides, and ancillary materials that make for a robust, yet fluid discussion.

How fast will the board yield value and influence our business?

Advisory boards, when designed and developed properly, yield value as early as the first meeting. With the right agenda and the right team at the table, you can get input into existing strategies, improve relationships with advisors and their companies, and develop ideas for overcoming old and new challenges. With continued commitment—and accountability to apply the board’s advice—the impact becomes exponential over time.

Related Stories

Extending Client Relationships: An Interview with Andrew Greenwood, Chief Marketing and Communications Officer, ZS

Posted on 05.10.2022 by in Client Interviews, Customer Advisory Boards

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. He has more than 20 years  

Continue Reading »

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Posted on 03.29.2022 by in Client Interviews, Understanding the C-Suite

We recently had the pleasure of speaking with Katharyn White, Former CMO, T-Systems and now IBM General Manager, Federal Ecosystem about some of the challenges and growth that she experienced in building an advisory network at T-Systems amidst a pandemic.  

Continue Reading »

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part I of II)

Posted on 03.22.2022 by in Client Interviews, Understanding the C-Suite

We recently had the pleasure of speaking with Katharyn White, Former CMO, T-Systems and now IBM General Manager, Federal Ecosystem about some of the challenges and growth that she experienced in building an advisory network at T-Systems amidst a pandemic.  

Continue Reading »

Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!

Posted on 02.11.2022 by in Customer Advisory Boards

I know brainstorm sessions can prove to be extremely valuable. Why? Because we hear it often in our work at Farland Group — whether in a customer advisory board meeting, or in a working group session in between board meetings.  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »