How often and for how long should our advisory board meet?

The cadence and format of your meetings should suit your particular advisors and the board’s charter.

A common, successful equation is to meet in person for one to 1.5 days, once or twice a year.

Some boards also supplement with virtual meetings, which last 60 to 90 minutes, once or twice a year.

Related Stories

Customer Advisory Board Recruiting: Why it is the Most Important Thing

Posted on 06.20.2019 by in Customer Advisory Boards

So, the great news is you just got approval from senior leadership for a Customer Advisory Board, but now what do you do? Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program. However, they are  

Continue Reading »

Creating True Peer Networks through Advisory Boards

Posted on 05.16.2019 by in Customer Advisory Boards

It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally,  

Continue Reading »

Customer Advisory Boards: Listening Required, Action Mandatory

Posted on 05.2.2019 by in Customer Advisory Boards, Featured

We facilitate many Customer Advisory Boards with C-level audiences (CIO, CMO, COO) who are critical to the future of our clients’ businesses. In a recent meeting a Board member asked me a simple question – “what makes this work so  

Continue Reading »

Tackling the Transformation Challenge

Posted on 01.31.2019 by in Featured, Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »