How often and for how long should our advisory board meet?

The cadence and format of your meetings should suit your particular advisors and the board’s charter.

A common, successful equation is to meet in person for one to 1.5 days, once or twice a year.

Some boards also supplement with virtual meetings, which last 60 to 90 minutes, once or twice a year.

Related Stories

Taking your Customer Advisory Board Meetings Virtual

Posted on 04.13.2020 by in Customer Advisory Boards

As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have  

Continue Reading »

Customer Advisory Board Charter: Do You Need One?

Posted on 03.5.2020 by in Customer Advisory Boards

You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter.  

Continue Reading »

The Value of Convening C-Suite Peers: Reaping What You Sow

Posted on 02.1.2020 by in Engagement Strategy, Featured, Featured, Understanding the C-Suite

In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe  

Continue Reading »

New Year, Fresh Start

Posted on 01.23.2020 by in Customer Advisory Boards, Misc

The beginning of a new year brings fresh starts, clean slates, and time to examine what works and what doesn’t work in any number of settings, be it your personal life or your work life. In our work on customer  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »