When it comes to content marketing, much is written about narrative-based content (i.e., the written word). Often overlooked is the role of in-person content — content shared through events — to engage with customers and prospects. And for marketers trying to connect with top executives, getting them to attend an event like a salon, forum, conference, or client roundtable can be particularly daunting…
Customer Advisory Boards
Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.
Understanding the C-Suite
Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.