Start Small to Show Content Marketing Value to Your C-Suite [Article]


AS SEEN IN
CCO (Chief Content Officer) Logo CMI (Content Marketing Institute) Logo


Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers still struggle internally to get resources and attention from the executive team to get a program off the ground.

If you want to build a content marketing program but face reluctance, don’t waste time creating big plans and trying to sell the concept. Instead, jump in, start small, and show some early results. The support will follow. Here are a few ideas to catch the eye of your C-suite…

Read the full article >>

Related Stories

Customer Advocates are Your Keys to Creating Content that Matters

Posted by in Engagement Strategy

Content marketing continues to be a growing area of investment for marketers but building content that really matters and has impact can be challenging. While most of the companies we work with are not struggling to create content, they do  

Continue Reading »

Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]

Posted by in Engagement Strategy

[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

Continue Reading »

Content Marketing: Power of Customer Co-Creation

Posted by in Understanding the C-Suite

Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.

Continue Reading »

4 Ways for B2B Businesses to Keep Their Customers [Article]

Posted by in Engagement Strategy

[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »