[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.
The Power of Curated Customer Experiences
Why the Company You Keep Reflects the Company You Keep
Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars
Differentiated Customer Experience: Focus on the End Game
Surfacing the 3 Curious Traits of Effective Leaders
B2B Influencer Relations in the Age of Transparency
Applying a Winning Mindset Will Positively Impact Your Customer Engagement
Your Clients are Your Content Engine
Team-Building Tactics to Motivate Employees
Culture Clash: Is your company sales or customer driven?
Is Agile Too Agile for Marketing: F500 CMOs Weigh In
4 Ways for B2B Businesses to Keep Their Customers
Leading Digital Transformation: The CMO’s Responsibility (and Opportunity)
Secrets of Smart Meeting Facilitators
How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
Cultivating Disruption Without Being Disrupted
Four Ways Online Customer Surveys Go Awry & Easy Fixes
Are your Silent Customers Voting with You or Against You?
Expert: How Feedback Really Impacts Strategy
How Fortune 500 Companies Transform “Agile” From Buzzword to Business Model
5 Ways to Build a Leadership Culture
Your Customer Advocacy Program Is on the Verge of Complete Disruption
Know Your Customer: Simple Advice We Constantly Ignore
CIO: Your Next Chief Customer Officer?
Money for Lunch Podcast with Jane Hiscock, Pat Peason, Cathy Code
Is Your Content Marketing Right for Executives?
Your Competitors Are Coming. Here’s How to Defend Yourself
3 Steps to More Personalized Account Based Marketing
Peers: The Secret Sauce to Advisory Board Success
Four Ways to Earn Loyalty in the C-Suite
Why CIOs Should Join Customer Advisory Boards
Make Customers the Center of Your Omnichannel Strategy
What B2B Marketers Could Learn From The B2C Playbook
Digital Transformation – Aligning the CMO and CIO Agendas
How Technology Makes Strange Bedfellows
Achieving Long-Term Loyalty Begins with An Authentic Customer-Centric Mindset
Is the Voice of Your Customer Being Drowned Out by Big Data?
Four Ways to Earn Loyalty in the C-Suite [Article]
[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite
A Board Member’s Perspective on Why CIOs Should Join Customer Advisory Boards [Mention]
[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.
Make Customers the Center of Your Omnichannel Strategy [Article]
[AS SEEN AT MARKETINGPROFS] “Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite.”
What B2B Marketers Could Learn From The B2C Playbook [Article]
[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they’re acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.
Digital Transformation–Aligning the CMO and CIO Agendas [Article]
[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.
How Technology Makes Strange Bedfellows [Slideshow]
[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.
Achieving Long-Term Loyalty [Article]
[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?
Is the Voice of Your Customer Being Drowned Out by Big Data? [Article]
[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?
How to Choose Content Topics That Get C-Suite Attention [Article]
[AS SEEN IN CHIEF CONTENT OFFICER]: “We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together.”