[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.
[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite
[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.
[AS SEEN AT MARKETINGPROFS] “Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite.”
[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they’re acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.
[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.
[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.
[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?
[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?
[AS SEEN IN CHIEF CONTENT OFFICER]: “We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together.”