The Power of Curated Customer Experiences


Why the Company You Keep Reflects the Company You Keep


Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars


Differentiated Customer Experience: Focus on the End Game


Business2Community

Surfacing the 3 Curious Traits of Effective Leaders 


B2B Influencer Relations in the Age of Transparency 


Applying a Winning Mindset Will Positively Impact Your Customer Engagement 


Business2Community

Your Clients are Your Content Engine 


Team-Building Tactics to Motivate Employees 


Culture Clash: Is your company sales or customer driven? 


Is Agile Too Agile for Marketing: F500 CMOs Weigh In 


4 Ways for B2B Businesses to Keep Their Customers 


Leading Digital Transformation: The CMO’s Responsibility (and Opportunity) 


Secrets of Smart Meeting Facilitators 


MarketingProfs Logo

How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers 


Cultivating Disruption Without Being Disrupted 


Four Ways Online Customer Surveys Go Awry & Easy Fixes 


Are your Silent Customers Voting with You or Against You? 


BizReport

Expert: How Feedback Really Impacts Strategy 


Business2Community

How Fortune 500 Companies Transform “Agile” From Buzzword to Business Model 


American Express OPEN Forum

5 Ways to Build a Leadership Culture 


Customer Experience Magazine

Your Customer Advocacy Program Is on the Verge of Complete Disruption 


B2B Marketing

Know Your Customer: Simple Advice We Constantly Ignore 


CustomerThink

CIO: Your Next Chief Customer Officer? 


Money For Lunch Podcast

Money for Lunch Podcast with Jane Hiscock, Pat Peason, Cathy Code 


iMedia Connection

Is Your Content Marketing Right for Executives? 


American Express OPEN Forum

Your Competitors Are Coming. Here’s How to Defend Yourself 


Chief Marketer

3 Steps to More Personalized Account Based Marketing 


CustomerThink

Peers: The Secret Sauce to Advisory Board Success 


Loyalty 360

Four Ways to Earn Loyalty in the C-Suite 


CIO Insight

Why CIOs Should Join Customer Advisory Boards 


MarketingProfs

Make Customers the Center of Your Omnichannel Strategy 


MediaPost

What B2B Marketers Could Learn From The B2C Playbook 


CustomerThink

Digital Transformation – Aligning the CMO and CIO Agendas 


CIO Insight

How Technology Makes Strange Bedfellows 


Loyalty 360

Achieving Long-Term Loyalty Begins with An Authentic Customer-Centric Mindset 


CustomerThink

Is the Voice of Your Customer Being Drowned Out by Big Data? 


 

 

 

A Board Member’s Perspective on Why CIOs Should Join Customer Advisory Boards [Mention]

[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.

Make Customers the Center of Your Omnichannel Strategy [Article]

[AS SEEN AT MARKETINGPROFS] “Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite.”

What B2B Marketers Could Learn From The B2C Playbook [Article]

[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they’re acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.

Digital Transformation–Aligning the CMO and CIO Agendas [Article]

[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.

Achieving Long-Term Loyalty [Article]

[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?

How to Choose Content Topics That Get C-Suite Attention [Article]

[AS SEEN IN CHIEF CONTENT OFFICER]: “We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together.”