Related Stories

What is a Customer Advisory Board – Really?

Posted on 09.20.2018 by in Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. Which customers? Feedback about what? Who needs insight? How will they  

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2018 Trends that will Dominate the C-Suite

Posted on 01.30.2018 by in Customer Advisory Boards

It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year.  The top 3 topics are not surprising to us;  

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Customer Advocacy: It’s a Win-Win

Posted on 11.30.2017 by in Engagement Strategy

A vibrant customer advocacy program is not just a selling tool, it is a win-win for both the organization and the customer.

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Small Gestures Create Differentiated Customer Experiences

Posted on 09.28.2017 by in Engagement Strategy

At Farland Group, we hear the term “differentiated customer experience” frequently during our calls with clients. Businesses are constantly looking for ways to “wow” their customers and give them a compelling reason to revisit their store, click on their website  

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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