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Executive Engagement: Tips on How to Retain and Grow Executive Relationships

Posted on 06.13.2019 by in Engagement Strategy

Executives require a different level of engagement and focus. Done well executive relationships will drive lasting value to your B2B marketing and sales strategies.

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Creating True Peer Networks through Advisory Boards

Posted on 05.16.2019 by in Customer Advisory Boards

It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally,  

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The Customer Engagement Challenge

Posted on 02.20.2019 by in Engagement Strategy, Featured

An ongoing customer engagement strategy requires planning and an investment in the development of compelling content and interactions that keep your customers coming back. Here are tips in building a more systematic engagement approach with your customers.

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Tackling the Transformation Challenge

Posted on 01.31.2019 by in Featured, Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot  

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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