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Tackling the Transformation Challenge

Posted on 01.31.2019 by in Featured, Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot  

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Mastering Executive Engagement
What’s Holding You Back?

Posted on 01.10.2019 by in Engagement Strategy

Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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How to Extend Your Customer Advisory Board’s Value

Posted on 11.20.2018 by in Customer Advisory Boards, Featured

How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to  

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What is a Customer Advisory Board – Really?

Posted on 09.20.2018 by in Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. Which customers? Feedback about what? Who needs insight? How will they  

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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