Tackling the Talent and Skills Conundrum via Customer Advisory Boards

Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered if new entrants in the market had the more creative, innovative skills needed. And, they wanted to understand the best way to reskill employees — through in-house training, external partners or a combination of both.

Now, in the thick of a pandemic, leaders we speak to share the same sentiments about talent and skills, but with additional layers of complexity. Below are some of the areas clients have highlighted over the past few months around talent and skills:

Technology Skills. Technology has continued to progress and evolve at a rapid pace, and some leaders have accelerated their technology transformation plans within their organizations, with AI or cloud. In turn, there is a need to quickly reskill existing employees to take advantage of new technology, and hire new talent with the right skills.

Onboarding New Talent. While the increase of remote workers is no surprise, executives have the added challenge of acquiring talent and finding ways to onboard those new hires with technology versus the traditional office setting. How do you make those people feel connected to the rest of the team and understand the company culture, even when the entire team is virtual?

Hiring Outside the Region. Finding the right person with the right skills can be difficult, but due to remote work capabilities (which many leaders have said will not go away), organizations can expand where they look for talent. If more employees can be remote and not travel to an office, where new hires are located doesn’t matter as much. It allows for access to a bigger talent pool during the hiring process.

How do customer advisory boards relate to the talent and skills discussion? A customer advisory board gives participants a platform to hear from one another, and it’s a valuable opportunity to learn how cross-industry peers are addressing the talent and skills enigma during a health crisis; how they’re approaching the onboarding process or where to source talent. The workplace environment is rapidly changing, and utilizing a customer advisory board is one way to help your organization tackle the skills and talent conundrum.

Related Stories

Building a Strong Membership is Key to Customer Advisory Board Success

Posted on 03.25.2021 by in Customer Advisory Boards

Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities  

Continue Reading »

Finding Value in Shorter — but More Frequent — Customer Advisory Board Meetings

Posted on 03.11.2021 by in Engagement Strategy

have an even greater understanding of the value that our clients and their customers who participate in customer advisory boards gain from attending shorter, but more frequent virtual sessions.

Continue Reading »

January, Where Did You Go?

Posted on 02.8.2021 by in Customer Advisory Boards

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and  

Continue Reading »

Staying Connected in a Virtual World

Posted on 12.15.2020 by in Customer Advisory Boards

My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »