What value will an advisory board create
…and how soon?

Enterprises launch advisory boards to accelerate change, uncover opportunities, or otherwise strengthen their position in three areas:

  • Strategy & Market Insight
  • Relationships
  • Revenue

What Strong Advisory Boards Accomplish

Results Depend on Action

Your ability to listen and take action determines how fast your organization gets these results. When facilitated well, you can gain important insights from the first meeting. If you are able to act on those insights right away, the benefits will come sooner. With continued commitment—and accountability to apply the board’s advice—the impact becomes exponential over time.

Related Stories

Customer Advisory Boards: How Difficult Conversations Drive Change

Posted on 04.27.2023 by in Customer Advisory Boards

One of my first jobs out of university was working in the headquarters office of a local business with several locations. In this role, I worked closely with the customer service representatives, and we received feedback, questions, and  

Continue Reading »

Putting the Peer in Client Engagement

Posted on 03.6.2023 by in Customer Advisory Boards, Featured, Understanding the C-Suite

In this era of social connectedness, opinions and input from peers are of paramount importance to driving buying decisions and the adoption of new enterprise products and services. In working with executive engagement programs, the power of peer  

Continue Reading »

Ramping up Customer Advisory Council Recruiting

Posted on 01.31.2023 by in Customer Advisory Boards, Featured

When the end of a calendar year closes, hand in hand come a number of retirements and role changes in the C-suite, which has an impact on Customer Advisory Council membership. While a number of open seats on your  

Continue Reading »

How to Make Working Groups Work For You

Posted on 12.8.2022 by in Customer Advisory Boards

Coming out of Customer Advisory Council meetings, there is generally a list of action items, and areas identified for further exploration. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping  

Continue Reading »

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »