Why would my customers join an advisory board?

There is no end to the programs, meetings, and conferences to which your customers get invited…each with their own promises of time well spent.

Executives invest energy in programs that make a difference to the way they do business.

Boards—when designed and facilitated well—can be distinct by offering members a combination of:

  • Influence on your strategy, in which they have a vested interest
  • In-depth interaction with peers
  • Co-created agendas targeted to their business challenges and priorities
  • Direct access to your top executives and experts
  • A pitch-free, constructive and confidential setting

Your board must be a two-way proposition.

Your advisors offer you strategic counsel, as well as insight into their organizations and thinking. You prove to them you’re listening. And you offer them an ongoing opportunity to dive deep into relevant issues and innovative thinking with both your team and the smart group of peers you convene.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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