Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Black Friday in the Digital Age

Posted on 11.20.2017 by in Engagement Strategy

With the rise of online retailers, consumers don’t have a reason to rush out after they eat their turkey dinner; they can sit back, relax and shop online from the likes of their home, and still enjoy those Black Friday  

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A Time for Giving Thanks

Posted on 11.17.2017 by in Customer Advisory Boards

I often find myself to be more reflective and introspective in the autumn than other times of the year.  The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down  

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Human Interaction Matters in an Age of “Frictionless”

Posted on 11.7.2017 by in Engagement Strategy

Frictionless seems to be all the rage of late. Frictionless banking… frictionless shopping, frictionless insurance. By frictionless we really mean, removing the people from the equation and letting us get what we want and need directly. And I get it  

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The Power of Curated Customer Experiences

Posted on 10.20.2017 by in Understanding the C-Suite

50% of B2B Customers are not satisfied with how they are marketed to and look to vendors to build stronger customer experiences.

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