Keeping customers engaged can be an ongoing challenge.

In a recent Harvard Business Review article, Bevin Maguire, VP of Marketing and Communications, IBM, and Jane Hiscock, Founder and President, Farland Group, provide advice on how to bring value to your customer engagement strategy.

Read More at Harvard Business Review

Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with c-level customers.

Your customers’ c-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

B2B Influencer Relations in the Age of Transparency [Article]

Posted on 04.18.2017 by in Engagement Strategy

Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution.

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Customer Experiences Out-Perform Product Loyalty Every Time

Posted on 04.18.2017 by in Engagement Strategy

83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself. For those of us who spent our careers in B2B businesses, where the investment and innovation dollars have gone  

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Listening and Acting: The Virtuous Circle of Engagement

Posted on 03.30.2017 by in Engagement Strategy

Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.

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Tips to Improve Customer Engagement

Posted on 03.21.2017 by in Engagement Strategy

Optimizing customer engagement requires more than quantitative surveys

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