Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences.

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Always Recruiting: The Secret to a Successful Advisory Board

Posted by in Customer Advisory Boards

If there is one thing we have learned about Client Advisory Board membership recruiting it is that you are never done.  While the initial blast of recruiting needed to get your Board off to the right start  

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Delivering a Great Customer Experience: It’s About Listening

Posted by in Engagement Strategy, Understanding the C-Suite

“Shock and surprise me,” was the advice we recently heard from a client when embarking on their first customer advisory board meeting. These words capture the incredible pressure companies feel in trying to build effective, remarkable customer  

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It’s Not Just You: Speed of Change is Accelerating

Posted by in Misc

I read an interesting piece in the Fortune CEO Daily newsletter on whether the pace of change is truly increasing. Fortune highlighted findings from Accenture’s Pulse of Change: 2024 Index, which identifies and ranks six factors of  

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Tips for Building Highly Productive Meetings

Posted by in Engagement Strategy

Executives spend more than half of their time locked away in meetings, yet many of these meetings are not focused on results and are poorly facilitated. Looking to build more productive meetings? It isn’t that difficult, commit to outcomes.

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