Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Going That Extra Step: Creating Differentiated Customer Experiences

Posted on 06.26.2017 by in Engagement Strategy

Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them.  We receive the automated “thank you for your input” note at the end of the survey  

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B2C May be More Widespread Than We Think…Here’s Why

Posted on 06.19.2017 by in Engagement Strategy

I recently wrote a piece about Tecovas, a cowboy boots company that sells directly to consumers, and how we are seeing additional companies shift to similar B2C models. My theory was recently validated on a drive  

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Really Knowing Your Customer: The Right Message at the Right Time

Posted on 06.12.2017 by in Engagement Strategy, Misc

In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time.  As a consumer, I actually appreciate that  

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Keys to Customer Centricity: Internal Culture and Incentives

Posted on 06.6.2017 by in Engagement Strategy

It seems like a no-brainer that a customer-focused business will be rewarded with customer loyalty, revenues, and even employee loyalty, but getting there is a huge challenge for many businesses and requires significant transformation efforts.

Recently in speaking with a CEO  

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