Keeping customers engaged can be an ongoing challenge.

In a recent Harvard Business Review article, Bevin Maguire, VP of Marketing and Communications, IBM, and Jane Hiscock, Founder and President, Farland Group, provide advice on how to bring value to your customer engagement strategy.

Read More at Harvard Business Review

Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with c-level customers.

Your customers’ c-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Building Customer Value through Advisory Boards

Posted on 02.21.2017 by in Customer Advisory Boards

In order for boards to thrive, there must be reciprocal value for both the sponsoring company and the clients they bring together. Here are a few things to consider when developing and managing executive advisory boards to ensure that all  

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Content Marketing: Power of Customer Co-Creation

Posted on 01.24.2017 by in Understanding the C-Suite

Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.

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C-Suite Perspectives: New Year, New Focus

Posted on 01.12.2017 by in Understanding the C-Suite

Every new year brings predictions on the top trends and areas of focus for the C-Suite.  We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in  

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Tips for Customer Retention

Posted on 12.23.2016 by in Engagement Strategy

Too often customer retention is not treated with the same level of focus and care as net new sales. Given the amount we spend on net new sales it is critical for companies to put the same energy and  

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