Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with c-level customers.

Your customers’ c-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience


Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Your Customer Advocacy Program Is on the Verge of Complete Disruption [Article]

Posted on 07.25.2016 by in Engagement Strategy

Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations  

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CIO: Your Next Chief Customer Officer? [Article]

Posted on 07.18.2016 by in Understanding the C-Suite

[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing  

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Customer Advisory Boards – Listening Labs for Client Feedback

Posted on 07.13.2016 by in Customer Advisory Boards

As clothing brands establish labs to test new product designs directly with customers, the clients we serve use Customer Advisory Boards to stay competitive in this rapidly changing marketplace.

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Reinventing the Customer Experience

Posted on 07.12.2016 by in Customer Advisory Boards, Engagement Strategy

Building a remarkable, memorable, meaningful, pick a positive adjective—customer experience is what marketers are chasing today. And it isn’t just marketers—CEOs place building compelling customer experiences as their number one priority.

Why is this such a difficult challenge to tackle?

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