Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with c-level customers.

Your customers’ c-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience


Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Your Competitors Are Coming. Here’s How to Defend Yourself [Article]

Posted on 04.29.2016 by in Engagement Strategy

[AS SEEN IN AMEX OPEN FORUM] Customer engagement is more than just putting on events, and when done correctly will make a big difference in retention and growth of your business.

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3 Steps to More Personalized Account Based Marketing [Article]

Posted on 04.27.2016 by in Engagement Strategy

[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers…

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Criteria for Success: Define the Right Customer Advisory Board Membership

Posted on 04.26.2016 by in Customer Advisory Boards

Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.

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Customer Advisory Boards: Delivering Client Value through Peer Relationships

Posted on 04.1.2016 by in Customer Advisory Boards, Understanding the C-Suite

We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

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