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Welcome to the Farland Group blog.  Here we share our perspectives and those of our community about executive engagement.  You can learn more about Farland group by visiting the About page

Client Advisory Boards….What I Wish I Knew Then

Posted On: February 26th, 2015 by | Advisory Boards, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer Value, Customer-Centricity | Permalink | No Comments

Client Advisory Boards are a proven vehicle for engagement and co-creation, but getting one off the... read more

Customer Engagement Requires a Long-Term View

Posted On: February 20th, 2015 by | Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

“Getting closer to the customer” is an all-too common goal of companies. And while the refrain... read more

Defining a Client Advisory Board

Posted On: January 26th, 2015 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity | Permalink | No Comments

We find that the term Client Advisory Board is used fairly broadly to describe a range... read more

Why Contributing to Community Matters

Posted On: January 12th, 2015 by | B2B Communities, Community | Permalink | No Comments

This week Farland Group employees will spend some time at The Women’s Lunch Place in Boston;... read more

Resolving to Improve the Client Experience – Thoughts for 2015

Posted On: December 23rd, 2014 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity | Permalink | No Comments

In the spirit of the season, I am contributing to the burgeoning collection of New Year’s... read more

Strategy Advisory Boards: Elevate Your Voice at the Table

Posted On: December 19th, 2014 by | Customer, Customer Advisory Boards, Strategy Board | Permalink | No Comments

Findings from a recent McKinsey report show that CEOs are placing the customer and customer-centric programs... read more

Customer Experience and the Loyalty Conundrum

Posted On: November 26th, 2014 by | Building Loyalty, Customer, Customer Communities, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

While I deeply believe in the importance and bottom line value of investing in the customer... read more

Building an OmniChannel Strategy?  Your Customers Can Help

Posted On: November 11th, 2014 by | Chief Marketing Officer, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments

OmniChannel – a term that retailers have been using for several years – has come into... read more

If a Client Advisory Board is Not Yet For You, Don’t Give Up on Engaging Clients

Posted On: October 24th, 2014 by | Advisory Boards, B2B Communities, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

As I said in my last post, not every company is ready to launch a Client... read more

Measuring Customer Engagement: Managing the Attribution Challenge

Posted On: October 20th, 2014 by | Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

Heather Higgins , Global Marketing Leader, Strategy & Analytics, IBM and I spoke last week at an... read more