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Welcome to the Farland Group blog.  Here we share our perspectives and those of our community about executive engagement.  You can learn more about Farland group by visiting the About page

It’s About the Customer: Using Customer Journey Maps Effectively

Posted On: July 16th, 2014 by | Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments

Customer Journey Mapping continues to grow in popularity among marketers and those responsible for improving the... read more

Moving from customer loyalty to customer engagement via social media

Posted On: July 8th, 2014 by | Building Loyalty, Social Media, Social Media Strategy | Permalink | No Comments

By guest blogger Jennifer Birch We live in a cynical world. No one believes in politicians anymore,... read more

Getting it off the Ground – the Client Advisory Board Recruiting Hurdle

Posted On: June 24th, 2014 by | Advisory Boards, B2B Communities, b2b Customer Community, Community Management, Customer Advisory Boards, Customer Engagement Strategies | Permalink | No Comments

Client Advisory Board membership holds the key to the kingdom of successful engagement and advice. Securing... read more

Sustaining Customer Experience Strategies

Posted On: June 16th, 2014 by | Customer Experience Marketing | Permalink | No Comments

Customer experience strategies are increasingly important to B2B companies looking to elevate their offerings and solutions... read more

Customer Advisory Board Advice: Learn to Love the Pain

Posted On: May 22nd, 2014 by | Advisory Boards, b2b Customer Community, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

The trouble with Customer Advisory Boards is you just might get what you wished for: unvarnished... read more

One Size Does Not Fit All – Customer Advisory Board Best Practices

Posted On: May 15th, 2014 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Uncategorized | Permalink | No Comments

Earlier this week I attended the Customer Advisory Board.org annual meeting in San Francisco, where our... read more

Creating Client Experience Strategies at Scale

Posted On: April 29th, 2014 by | Uncategorized | Permalink | No Comments

Seth Godin recently blogged about the challenge that companies face as they scale their businesses and... read more

The End of Transactions – How to Build a Client Experience Model

Posted On: April 21st, 2014 by | Uncategorized | Permalink | No Comments

How do you shift a culture that built its success on transactional selling to one that... read more

Sustaining Client Advisory Board Membership: Keep Your Foot on the Gas

Posted On: March 26th, 2014 by | Advisory Boards, B2B Communities, Building Loyalty, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer Experience Marketing | Permalink | 1 Comment

If there is one thing we have learned about Client Advisory Board membership it is that... read more

The Changing Role of the Customer: The Changing Role of the CIO

Posted On: March 24th, 2014 by | Advisory Boards, b2b Customer Community, Chief Information Officer, CIO, Customer Advisory Boards, Uncategorized | Permalink | No Comments

The changing demands of today’s customer are having a big impact across enterprises and the CIO... read more