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Posted On: April 30th, 2012 by Jane Hiscock | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Value, Customer-Centricity | Permalink | No Comments
In an April 2011 article in Forbes magazine, contributor Nathan Furr outlined the challenge to big... read morePosted On: March 26th, 2012 by Jane Hiscock | Customer Communities | Permalink | No Comments
Much is being written about the transformation of marketing. The IBM CMO study of 1700 CMOs... read morePosted On: March 7th, 2012 by Anne Taylor | Advisory Boards, Customer, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer Value, reciprocal value | Permalink | No Comments
Organizations create customer advisory councils or convene customer forums for a variety of reasons: to gain... read morePosted On: March 1st, 2012 by Roanne Neuwirth | Advisory Boards, b2b Customer Community, Building Loyalty, Customer Engagement Strategies, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments
Companies are investing lots of time and energy to collect and listen to input and feedback... read morePosted On: February 15th, 2012 by Jane Hiscock | Advisory Boards, b2b Customer Community | Permalink | 3 Comments
Much has been written about the blurring of lines between B2B and B2C marketing. Marketing automation... read morePosted On: February 1st, 2012 by Anne Taylor | Advisory Boards, Content, Conversation, Customer Advisory Boards, Customer Communities, Event Planning | Permalink | No Comments
How many times have you attended a meeting, forum, or event that had tremendous content, but... read morePosted On: January 24th, 2012 by Roanne Neuwirth | Advisory Boards, B2B Communities, Building Loyalty, Customer Engagement Strategies, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments
I was talking recently with an executive about the work he is doing around the strategy... read morePosted On: January 9th, 2012 by Roanne Neuwirth | Advisory Boards, B2B Communities, Building Loyalty, Customer Advisory Boards, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments
Amidst the myriad of predictions and forecasts for marketing in 2012, I was struck by a... read morePosted On: December 21st, 2011 by Jane Hiscock | Advisory Boards, Analytics, b2b Customer Community, Customer, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments
Of course it would not be December without a blog post that reflects upon 2011 –... read morePosted On: November 16th, 2011 by Jane Hiscock | Advisory Boards, Analytics, Community, Customer-Centricity | Permalink | No Comments
Guest blog post by Katharyn White who serves as IBM’s Chief Marketing Officer (CMO) for its... read more