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Welcome to the Farland Group blog.  Here we share our perspectives and those of our community about executive engagement.  You can learn more about Farland group by visiting the About page

Sustaining Client Advisory Board Membership: Keep Your Foot on the Gas

Posted On: March 26th, 2014 by | Uncategorized | Permalink | No Comments

If there is one thing we have learned about Client Advisory Board membership it is that... read more

The Changing Role of the Customer: The Changing Role of the CIO

Posted On: March 24th, 2014 by | Advisory Boards, b2b Customer Community, Chief Information Officer, CIO, Customer Advisory Boards, Uncategorized | Permalink | No Comments

The changing demands of today’s customer are having a big impact across enterprises and the CIO... read more

Customer Advisory Boards: Your Customer Creators and Makers

Posted On: March 14th, 2014 by | Uncategorized | Permalink | No Comments

In our work with executive programs and Customer Advisory Councils we often find ourselves talking with... read more

Putting the “Peer” in Client Engagement

Posted On: February 26th, 2014 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Customer Value | Permalink | No Comments

In this era of social connectedness, the opinions and input from peers are of paramount importance... read more

Does Your Customer Experience Strategy Influence Your Brand Strategy?

Posted On: February 13th, 2014 by | Uncategorized | Permalink | No Comments

A recent Forrester study indicates that only 8% of marketers surveyed can define customer personas and... read more

Your Clients are Your Content Engine

Posted On: January 28th, 2014 by | Building Loyalty, CMO, Content, Customer, Customer Engagement Strategies, Customer-Centricity, Customer-Focused Marketing | Permalink | 1 Comment

Great content communicates volumes about your value, but getting to great content is often a challenge... read more

Customer Advisory Boards a Priority for CEOs

Posted On: January 13th, 2014 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies | Permalink | No Comments

“The internet of things, wearable technology, analytics, social… I’m afraid that we aren’t where the next... read more

Voice of the Customer: What the Hard Numbers Can’t Tell You

Posted On: December 16th, 2013 by | Uncategorized | Permalink | No Comments

The move to customer centricity has amped up the pressure on understanding customers’ wants and needs. ... read more

Customer Advisory Boards: An Engine for Your Client Experience Strategy

Posted On: December 1st, 2013 by | Advisory Boards, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments

Most businesses today are focused on building client experience strategies to help them build better connections... read more

Client Experience and Engagement Strategies: Are You Ready for the Responsibility?

Posted On: November 18th, 2013 by | CMO, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

Client experience strategies are all the rage these days and for good reason—more and more customers... read more