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Welcome to the Farland Group blog.  Here we share our perspectives and those of our community about executive engagement.  You can learn more about Farland group by visiting the About page

Customer Experience and the Loyalty Conundrum

Posted On: November 26th, 2014 by | Building Loyalty, Customer, Customer Communities, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

While I deeply believe in the importance and bottom line value of investing in the customer... read more

Building an OmniChannel Strategy?  Your Customers Can Help

Posted On: November 11th, 2014 by | Chief Marketing Officer, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments

OmniChannel – a term that retailers have been using for several years – has come into... read more

If a Client Advisory Board is Not Yet For You, Don’t Give Up on Engaging Clients

Posted On: October 24th, 2014 by | Advisory Boards, B2B Communities, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

As I said in my last post, not every company is ready to launch a Client... read more

Measuring Customer Engagement: Managing the Attribution Challenge

Posted On: October 20th, 2014 by | Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing | Permalink | No Comments

Heather Higgins , Global Marketing Leader, Strategy & Analytics, IBM and I spoke last week at an... read more

Do You Really Want to Launch a Client Advisory Board?

Posted On: September 29th, 2014 by | Advisory Boards, b2b Customer Community, Customer Advisory Boards, Customer Communities, Customer Engagement Strategies | Permalink | 1 Comment

It is true that Client Advisory Boards can be extremely powerful vehicles to gain real insight,... read more

Customer Advisory Board as Strategic Weapon

Posted On: September 2nd, 2014 by | Advisory Boards, Customer Advisory Boards | Permalink | No Comments

Customer Advisory Board as Strategic Weapon Customer Advisory Boards require leadership from your strategy team to be... read more

The Value of Convening Peers: Reaping What You Sow

Posted On: August 1st, 2014 by | Building Loyalty, Content, Customer Advisory Boards, Customer Engagement Strategies, Customer Experience Marketing, Customer Value, Customer-Centricity | Permalink | No Comments

In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand... read more

It’s About the Customer: Using Customer Journey Maps Effectively

Posted On: July 16th, 2014 by | Customer Engagement Strategies, Customer Experience Marketing, Customer-Centricity, Customer-Focused Marketing | Permalink | No Comments

Customer Journey Mapping continues to grow in popularity among marketers and those responsible for improving the... read more

Moving from customer loyalty to customer engagement via social media

Posted On: July 8th, 2014 by | Building Loyalty, Social Media, Social Media Strategy | Permalink | No Comments

By guest blogger Jennifer Birch We live in a cynical world. No one believes in politicians anymore,... read more

Getting it off the Ground – the Client Advisory Board Recruiting Hurdle

Posted On: June 24th, 2014 by | Advisory Boards, B2B Communities, b2b Customer Community, Community Management, Customer Advisory Boards, Customer Engagement Strategies | Permalink | No Comments

Client Advisory Board membership holds the key to the kingdom of successful engagement and advice. Securing... read more