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C-Suite Perspectives: New Year, New Focus

Posted on 01.12.2017 by in Understanding the C-Suite

Every new year brings predictions on the top trends and areas of focus for the C-Suite.  We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in  

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All Roads Lead to Data

Posted on 08.29.2016 by in Engagement Strategy

It’s no secret that technology is ever-changing and with more ways to reach your customer, it’s also no surprise that the Chief Marketing Officer—especially—is feeling this transformation.

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B2B Marketers: Media Companies Need a Seat in Your Ecosystem

Posted on 08.1.2016 by in Engagement Strategy, Misc

B2B marketers have enormous opportunity to influence their business transformation through ecosystem development

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CIO: Your Next Chief Customer Officer? [Article]

Posted on 07.18.2016 by in Understanding the C-Suite

[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing  

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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