Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence—Boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Giving Thanks

Posted on 11.25.2019 by in Misc

As another year winds down, I tend to look back on what I am thankful for. As always, I am thankful and proud to call myself a “Farlander” – thankful for Farland Group, an organization that has the same strong  

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Membership Mix: Determining the Ideal Membership Equation for Your Customer Advisory Board

Posted on 11.21.2019 by in Customer Advisory Boards

Membership recruiting is foundational to the success of customer advisory boards and careful selection of the right mix of members is imperative to standing up a solid board. The key word in “customer advisory board” is customer. The advising client  

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Sustaining Your Customer Advisory Board

Posted on 10.22.2019 by in Customer Advisory Boards

Once you have a Customer Advisory Board recruited and your first few successful meetings are under your belt, things start to feel like they are running like a well-oiled machine. Don’t get too comfortable. It is  

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Progressing Customer Advisory Board Advice

Posted on 09.6.2019 by in Customer Advisory Boards, Featured

‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting.  

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