Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Moments that Matter: Unique Customer Experiences

Posted on 11.24.2021 by in Engagement Strategy

There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products. Think about when you opened your first iPad or other Apple device – a moment that Apple designed to  

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Pick One Area to Focus on for the Rest of 2021

Posted on 11.18.2021 by in Customer Advisory Boards

Let’s pause for a moment. It’s mid-November, some of the major holidays are coming at us full force and you think your work is (sort of) winding down…. well, not quite! If you are like us at Farland Group, we’re  

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C-Suite Engagement: Why Start at the Top

Posted on 10.27.2021 by in Understanding the C-Suite

Recently, a marketing leader asked me why Farland Group focuses its work at the C-suite level. She shared her experience that sometimes the input of users can help to evolve products and services. I agree and in  

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Keep the Recruiting Rolling

Posted on 10.5.2021 by in Customer Advisory Boards

Keeping up the momentum as you build a strong membership pipeline, and for overall recruiting, is vital to the success of any Client Advisory Council. Recruiting is ongoing work that often comes with several challenges and always  

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