Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

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Farland Group & Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence—Boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

The Best Response to Unwanted Customer Feedback

Posted on 01.14.2019 by in Engagement Strategy

Difficult customer feedback can be challenging to listen to, but can provide the foundation for a very positive future relationship.

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It’s Time to Embrace AI as an Asset, Rather than Fear it

Posted on 12.17.2018 by in Engagement Strategy

During a recent client advisory council meeting, one business leader stated that while everyone talks about AI, only about 1 in 20 companies are actually using it. One reason is a lack of understanding of how it all works and  

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Challenge of Building Customer Centricity

Posted on 12.11.2018 by in Engagement Strategy

Customer centricity is not as simple as making it your mission statement – done well it often requires a change in incentive structures and organizational design.

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