Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

How We Help

We create lasting customer engagement strategies—translating the perspective and priorities of C-level executives into compelling and productive advisory boards, executive events, and other customer experience programs.

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Who We Help

We work on behalf of Global 500 B2B companies, partnering with transformative leaders—CEOs, CMOs, CIOs, and business executives who are redefining their companies and customer relationships.

Our Clients >>

Who We Are

We are expert consultants you can trust with your top customers—devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

Our Team >>

Read our most recent advice and insight...

January, Where Did You Go?

Posted on 02.8.2021 by in Customer Advisory Boards

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and  

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Will Virtual Customer Advisory Boards Become the Norm?

Posted on 01.27.2021 by in Featured, Understanding the C-Suite

As we look to the dawn of a new day when people are vaccinated and COVID is not a daily worry, we ask ourselves – will we go back to an office to work? Will we ever be on planes  

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Staying Connected in a Virtual World

Posted on 12.15.2020 by in Customer Advisory Boards

My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from  

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How Would You Best Describe Your 2020… in One Word?

Posted on 12.7.2020 by in Customer Advisory Boards

As we at Farland Group gear up for the end of 2020, and prepare for customer advisory board meetings for 2021, I’ve been thinking a lot about how I would best describe this year in one word — adaptability.

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