Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

Read More

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »

Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

ibm-logo-gray_02
huawei-logo-gray_02
orange-logo-gray_03
broadridge-logo-gray_01
optum-logo-gray_02

Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

How We Help

We create lasting customer engagement strategies—translating the perspective and priorities of C-level executives into compelling and productive advisory boards, executive events, and other customer experience programs.

Our Services >>

Who We Help

We work on behalf of Global 500 B2B companies, partnering with transformative leaders—CEOs, CMOs, CIOs, and business executives who are redefining their companies and customer relationships.

Our Clients >>

Who We Are

We are expert consultants you can trust with your top customers—devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

Our Team >>

Read our most recent advice and insight...

Keep the Recruiting Rolling

Posted on 10.5.2021 by in Customer Advisory Boards

Keeping up the momentum as you build a strong membership pipeline, and for overall recruiting, is vital to the success of any Client Advisory Council. Recruiting is ongoing work that often comes with several challenges and always  

Continue Reading »

C-Suite Engagement—It’s About Progress, Not Perfection

Posted on 09.22.2021 by in Understanding the C-Suite

Sometimes in our desire to bring forward a perfect meeting we lose sight of the ultimate goal – forward progress.

Continue Reading »

What Does Your Hybrid Customer Advisory Board Meeting Look Like?

Posted on 09.13.2021 by in Customer Advisory Boards

It’s been nearly two years since most of us went all-virtual… all.the.time. As we push forward with customer advisory board meetings, one thing is clear — there is no definitive answer on what a potential hybrid meeting will entail.

Continue Reading »

Customer Advisory Board 101: What it is that I do

Posted on 08.23.2021 by in Customer Advisory Boards

Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every  

Continue Reading »