Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences.

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

How We Help

We create lasting customer engagement strategies—translating the perspective and priorities of C-level executives into compelling and productive advisory boards, executive events, and other customer experience programs.

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Who We Help

We work on behalf of Global 500 B2B companies, partnering with transformative leaders—CEOs, CMOs, CIOs, and business executives who are redefining their companies and customer relationships.

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Who We Are

We are expert consultants you can trust with your top customers—devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

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Read our most recent advice and insight...

The Critical Art of Balancing Content for Customer Advisory Councils

Posted on 11.30.2023 by in Customer Advisory Boards

In today’s customer-driven business landscape, organizations increasingly turn to Customer Advisory Councils (CACs) to gain valuable first-hand insights, validate strategies, and foster meaningful relationships with their clients. As we have seen in our work at Farland Group, the  

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Closing the Loop: Actions Speak Louder Than Words

Posted on 10.27.2023 by in Customer Advisory Boards

Members at a recent Client Advisory Council meeting were vocal about the importance of coming back on the advice offered during the meeting and sharing what actions have been taken. When it comes to follow-up after the Advisory  

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Beyond the Finish Line: Where the Magic Happens

Posted on 09.27.2023 by in Customer Advisory Boards, Featured

Most people and businesses are event driven. The excitement of getting started on something new, culminating with an event – where all the hard work will be recognized (new product rollouts, new client engagements, successful case studies, etc.)  

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Customer First Requires Commitment and Change

Posted on 08.29.2023 by in Engagement Strategy, Featured

“Getting closer to the customer” is an all-too-common goal of companies. While the refrain has a nice ring to it, enabling a strategy to deliver on the promise is not trivial. After all, we know that customers have more choices  

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