Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Do you Know What Your Customers Value?

Posted on 05.17.2018 by in Featured, Understanding the C-Suite

Understanding what your customer values is critical to building trust, winning the sale and sustaining a relationship over time. Often sales leaders can assume what is valued without asking the questions required to know for certain.

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From One Generation to Another, Technologically Speaking

Posted on 05.3.2018 by in Misc

During a recent meeting I attended, we discussed how this evolution of technology, or digitization, affects the workforce — specifically how millennials are driving culture change and the difference in millennials from past generations.

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The Power of Customer Input: It Doesn’t Have to be All Good

Posted on 04.27.2018 by in Customer Advisory Boards

I am an ardent believer in providing feedback to companies I purchase from.  I tweet about the amazing, personalized, almost-like-opening-a-gift experiences with shoe retailer M.Gemi or stationer Felix Doolittle.  On the flip side, I also do not hesitate to call  

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Customer Advisory Boards: Invest in Your Customer

Posted on 04.16.2018 by in Customer Advisory Boards

Deeply understanding the needs and requirements of your customers requires an investment. Investment of time to establish strong relationships and trust with your customers; that trust will lead to hearing their honest assessments of your business model, products, services  

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