Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence—Boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Still Afraid of AI? Don’t Be!

Posted on 04.11.2019 by in Engagement Strategy

In a previous post, I discussed how it’s difficult to pinpoint the number of jobs that automation or AI will steal from humans. And, that employees’ fear of their duties being diminished or scaled back is partly due to a  

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Extracting Value from your Customer Advisory Boards

Posted on 04.4.2019 by in Customer Advisory Boards

When developing Board meeting sessions we ask our clients to be clear about where they want advice. We ask them to consider the questions they have for the Board; where they need advice; and how  an external voice could help  

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Should the Squeaky Wheel Get the Oil?

Posted on 03.14.2019 by in Engagement Strategy

In developing customer listening systems – whether digital tools like Twitter or more complex systems like Advisory Boards – avoid course correcting for the loudest voice in the room. Instead, listen for the most important.

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Is Security a Top Priority for You, and Your Business?

Posted on 03.6.2019 by in Customer Advisory Boards

In our work at Farland Group, we talk to many different types of business leaders — CIOs, CTOs, EVPs, you name it. During our discussions, we ask them to prioritize topics and security is often top of mind. There are  

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