Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

How We Help

We create lasting customer engagement strategies—translating the perspective and priorities of C-level executives into compelling and productive advisory boards, executive events, and other customer experience programs.

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Who We Help

We work on behalf of Global 500 B2B companies, partnering with transformative leaders—CEOs, CMOs, CIOs, and business executives who are redefining their companies and customer relationships.

Our Clients >>

Who We Are

We are expert consultants you can trust with your top customers—devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

Our Team >>

Read our most recent advice and insight...

Customer Advisory Board Pro-tip: Pitching Doesn’t Work

Posted on 09.14.2020 by in Customer Advisory Boards

Co-creation, brainstorming and an interactive give and take that occurs in a successful sales exchange is a very successful approach for presenting to a Customer Advisory Board. Here are tips of what works and doesn’t work in developing a powerful  

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Executive Engagement: How Customer Advisory Boards Can Lead the Way

Posted on 08.10.2020 by in Engagement Strategy

The current health and economic environment is challenging businesses to reassess their investments and to optimize every dollar spent. In making these assessments, it is important to look at the impact on existing customers and how to retain and grow  

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Balancing Connectedness in the Era of COVID

Posted on 07.23.2020 by in Misc

In March 2020, as organizations around the world shifted to working from home, significant emphasis was placed on connectedness. Without face to face, in-person interactions, how were employees going to stay connected? How would businesses engage with their customers? Video  

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Tackling the Talent and Skills Conundrum via Customer Advisory Boards

Posted on 07.16.2020 by in Customer Advisory Boards

Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered  

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