Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence—Boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

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Leveraging Virtual for Customer Advisory Boards

Posted on 04.1.2020 by in Engagement Strategy

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current  

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WFH doesn’t have to be WTF

Posted on 03.26.2020 by in Misc

During this unprecedented time of social distancing, companies – where possible – have shifted their non-essential employee base to work from their homes, otherwise known as WFH. I am happy to say that at Farland Group, we have always been  

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Best Practice: Board Member Interview Scheduling

Posted on 03.19.2020 by in Customer Advisory Boards, Misc

A key element to having a successful customer advisory board are the board member interviews that we conduct in our work at Farland Group, both before and after board meetings. Board member priorities and input to potential meeting topics are  

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What Makes a Customer Advisory Board Unique and Effective?

Posted on 03.12.2020 by in Customer Advisory Boards

As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for  

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