Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

How We Help

We create lasting customer engagement strategies—translating the perspective and priorities of C-level executives into compelling and productive advisory boards, executive events, and other customer experience programs.

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Who We Help

We work on behalf of Global 500 B2B companies, partnering with transformative leaders—CEOs, CMOs, CIOs, and business executives who are redefining their companies and customer relationships.

Our Clients >>

Who We Are

We are expert consultants you can trust with your top customers—devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

Our Team >>

Read our most recent advice and insight...

Virtual, Hybrid, or In-Person Meetings? What do we do?

Posted on 04.15.2021 by in Customer Advisory Boards, Featured

The vaccines are here and our positive human nature has us thinking about what’s next. When can we get back to “normal” and what will that normal look like?

For Customer Advisory Boards, we recommend that you work  

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Building a Strong Membership is Key to Customer Advisory Board Success

Posted on 03.25.2021 by in Customer Advisory Boards

Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities  

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3 Tips For Effective Virtual Customer Advisory Board Meetings

Posted on 03.16.2021 by in Customer Advisory Boards

Running meetings virtually is today’s norm and likely to continue long after COVID is a distant memory – and aren’t we looking forward to that day! As we moved our lives online, some of the details that  

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Finding Value in Shorter — but More Frequent — Customer Advisory Board Meetings

Posted on 03.11.2021 by in Engagement Strategy

have an even greater understanding of the value that our clients and their customers who participate in customer advisory boards gain from attending shorter, but more frequent virtual sessions.

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