Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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Sustained Customer Advisory Boards. Exceptional Meeting Facilitation. Engaging Virtual and In-Person Board Experiences

Your customers hold a wealth of knowledge and opportunity. Farland Group helps you earn their ongoing engagement. Turn interactions into new insights, products, markets and revenue models.

Client Experience

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Farland Group & Customer Advisory Boards

We design, launch, and sustain Customer Advisory Boards with enduring influence. Expert facilitation for virtual and in-person small group boards offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership

Posted on 07.29.2021 by in Customer Advisory Boards

Retirements and role changes in the C-suite can wreak havoc on Customer Advisory Board membership, taking it from robust and static to multiple open seats in the blink of an eye. While this might cause panic at first, it  

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Enhance Your Account Based Marketing with Customer Advisory Boards

Posted on 07.15.2021 by in Customer Advisory Boards, Featured

Let’s begin with what it is – ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select accounts that have the potential to grow and prosper. In most instances, these accounts have  

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Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings

Posted on 07.8.2021 by in Customer Advisory Boards

Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging  

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Teamwork Makes the Dream Work!

Posted on 07.1.2021 by in Misc

Prior to COVID, I would have told you collaboration is sitting around a conference room table and utilizing a whiteboard to brainstorm — whether for upcoming customer advisory board meeting topics, volunteering opportunities or what the next client team call  

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