2018 Trends that will Dominate the C-Suite

It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year.  The top 3 topics are not surprising to us; while we have been hearing from leaders on these areas for some time, their relevance on executives’ agendas has only increased.

Security
Security is perennially top of mind, and CAB members across clients and programs recommend that this topic be on at least one CAB meeting agenda per year.  Not surprisingly, Chief Information Officers we spoke with shared that security is critical for the whole organization, not just the CISO and the C-suite.

Cloud
Cloud rises to the top yet again this year.  IDC just forecast worldwide public cloud spending to reach $160B in 2018, up 23.2% from 2017.  During conversations with CIOs, we hear that established organizations that have not yet made the shift are looking to modernize their legacy infrastructure and move to more cloud-based platforms, and in doing so, transform their economics and gain scale.  Additionally, industries that that are highly regulated and that have traditionally shied away from cloud, are making moves and will be spending on SaaS for non-core functionality.

Data and Analytics
Organizations are awash with data.  CIOs share that their challenge is not getting more data, but maximizing the value and insights derived from the data that already is in place.  Executives also note a need to shift the skills of the wider organization to be more data focused.  Also top of mind for CIOs is uncovering ways to monetize the vast amounts of data their organizations have, utilizing data to deliver personalized customer experiences, and using data as a source of competitive differentiation.

As we move through the year, it will be fascinating to see which topics continue to remain at the top and what new business and technology areas will come into play.

Related Stories

The Power of Customer Input: It Doesn’t Have to be All Good

Posted on 04.27.2018 by in Customer Advisory Boards

I am an ardent believer in providing feedback to companies I purchase from.  I tweet about the amazing, personalized, almost-like-opening-a-gift experiences with shoe retailer M.Gemi or stationer Felix Doolittle.  On the flip side, I also do not hesitate to call  

Continue Reading »

Help, My Customer Advisory Board is Shrinking!

Posted on 03.29.2018 by in Customer Advisory Boards

What do you do when you find that a large portion of your customer advisory board has suddenly turned over due to retirement and role changes? Panic, is the first thought that comes immediately to mind. But once that initial  

Continue Reading »

Customer Advisory Boards: The Value of a Feedback Loop

Posted on 01.22.2018 by in Customer Advisory Boards

In our experience, Customer Advisory Boards serve as a very important qualitative method for receiving input and feedback on your strategy and goals. Clients share their experiences with products, services and their views of how well or poorly the company  

Continue Reading »

Unlocking the Value of Customer Advisory Boards: Listening and Acting

Posted on 12.12.2017 by in Customer Advisory Boards

As an advisory Board member, I want to give authentic advice on the company’s direction. Board members need to therefore be honest and thoughtful in our advice and the sponsoring company has to be open to that authentic  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »