2018 Trends that will Dominate the C-Suite

It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year.  The top 3 topics are not surprising to us; while we have been hearing from leaders on these areas for some time, their relevance on executives’ agendas has only increased.

Security
Security is perennially top of mind, and CAB members across clients and programs recommend that this topic be on at least one CAB meeting agenda per year.  Not surprisingly, Chief Information Officers we spoke with shared that security is critical for the whole organization, not just the CISO and the C-suite.

Cloud
Cloud rises to the top yet again this year.  IDC just forecast worldwide public cloud spending to reach $160B in 2018, up 23.2% from 2017.  During conversations with CIOs, we hear that established organizations that have not yet made the shift are looking to modernize their legacy infrastructure and move to more cloud-based platforms, and in doing so, transform their economics and gain scale.  Additionally, industries that that are highly regulated and that have traditionally shied away from cloud, are making moves and will be spending on SaaS for non-core functionality.

Data and Analytics
Organizations are awash with data.  CIOs share that their challenge is not getting more data, but maximizing the value and insights derived from the data that already is in place.  Executives also note a need to shift the skills of the wider organization to be more data focused.  Also top of mind for CIOs is uncovering ways to monetize the vast amounts of data their organizations have, utilizing data to deliver personalized customer experiences, and using data as a source of competitive differentiation.

As we move through the year, it will be fascinating to see which topics continue to remain at the top and what new business and technology areas will come into play.

Related Stories

Customer Advisory Board Advice: Learn to Love the Pain

Posted on 08.30.2022 by in Customer Advisory Boards

The thing about Customer Advisory Boards is you just might get what you wished for: unvarnished advice about your strategy and your business. And while this is the very reason to create a Board, it can sometimes  

Continue Reading »

Three Ways to Operationalize Client Advisory Council Actions

Posted on 07.11.2022 by in Customer Advisory Boards

You just wrapped up a client advisory council meeting – discussions were dynamic, everyone was engaged, and as a result there are many ideas and potential actions to move forward. It’s exciting and daunting at the same  

Continue Reading »

Is it a Good Time to Launch a Customer Advisory Board?

Posted on 06.6.2022 by in Customer Advisory Boards

Not sure whether a Board is right for you? Here are some trigger points to consider.

Continue Reading »

Selling to the C-suite – Stop Pitching

Posted on 04.18.2022 by in Featured, Understanding the C-Suite

Effective sales people will tell you that selling is as much science as art. Selling to the C-Suite even more so. Done well, it requires a system that can be planned, delivered, measured and repeated. Yet often, sellers fear they  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »