2018 Trends that will Dominate the C-Suite

It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year.  The top 3 topics are not surprising to us; while we have been hearing from leaders on these areas for some time, their relevance on executives’ agendas has only increased.

Security
Security is perennially top of mind, and CAB members across clients and programs recommend that this topic be on at least one CAB meeting agenda per year.  Not surprisingly, Chief Information Officers we spoke with shared that security is critical for the whole organization, not just the CISO and the C-suite.

Cloud
Cloud rises to the top yet again this year.  IDC just forecast worldwide public cloud spending to reach $160B in 2018, up 23.2% from 2017.  During conversations with CIOs, we hear that established organizations that have not yet made the shift are looking to modernize their legacy infrastructure and move to more cloud-based platforms, and in doing so, transform their economics and gain scale.  Additionally, industries that that are highly regulated and that have traditionally shied away from cloud, are making moves and will be spending on SaaS for non-core functionality.

Data and Analytics
Organizations are awash with data.  CIOs share that their challenge is not getting more data, but maximizing the value and insights derived from the data that already is in place.  Executives also note a need to shift the skills of the wider organization to be more data focused.  Also top of mind for CIOs is uncovering ways to monetize the vast amounts of data their organizations have, utilizing data to deliver personalized customer experiences, and using data as a source of competitive differentiation.

As we move through the year, it will be fascinating to see which topics continue to remain at the top and what new business and technology areas will come into play.

Related Stories

Tackling the Transformation Challenge

Posted on 01.31.2019 by in Featured, Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot  

Continue Reading »

Mastering Executive Engagement
What’s Holding You Back?

Posted on 01.10.2019 by in Engagement Strategy

Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

Continue Reading »

How to Extend Your Customer Advisory Board’s Value

Posted on 11.20.2018 by in Customer Advisory Boards, Featured

How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to  

Continue Reading »

Creating a Customer Advisory Board? Your Internal Team Matters

Posted on 11.13.2018 by in Customer Advisory Boards

Companies launching a Customer Advisory Board or Council place a lot of focus on recruiting the right group clients – who to invite and what criteria to use. However, we often see less attention paid to the internal team required  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »