Related Stories

All is Not Lost for Brick and Mortar in the Digital Age of Shopping

Posted on 11.28.2018 by in Engagement Strategy

A couple of years ago, I ventured out on Black Friday to find uncrowded stores, likely due to technology and the shift in the way consumers buy products. And last year on Thanksgiving night, I decided to switch it up  

Continue Reading »

What is a Customer Advisory Board – Really?

Posted on 09.20.2018 by in Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. Which customers? Feedback about what? Who needs insight? How will they  

Continue Reading »

Why Building a Positive Customer Journey for All Ages Matters

Posted on 06.28.2018 by in Engagement Strategy

“How can we better engage the customer? What can we do to enhance the buyer experience?” These are common questions that C-suite leaders struggle with.

Continue Reading »

Customer Experience Conundrum – The Fine Line Between Self-service and Customer Service

Posted on 06.21.2018 by in Misc

Self-service, when it works, it is a wonderful thing: online shopping when insomnia strikes, checking in for your flight on the way to the airport, using your phone to hail a ride downtown. However, there are still plenty of occasions  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »