Find, Win, Keep:  Are you doing Enough to Keep Customers?

In his blog, Find, Win, Keep: A simple customer centric business strategy, Ian Golding describes a simple yet time-tested concept that is key to the customer journey: Find, Win, Keep.

Finding and winning new clients is imperative for any business, but in this digital age where social media mentions and word of mouth can make or break brands, organizations must adopt strategic plans to keep their clients – and keep them engaged, happy and delighted.

As I read Ian’s piece, the simplicity resonated with me and it made me think about my work at Farland Group.  Our work with clients on their customer engagement strategies include Advisory Boards and Customer Councils – which serve as great vehicles to engage current customers.  By involving customers in the evolution of strategy, products and service lines, organizations deepen and strengthen their relationships with this key group of people.  And over time, customers become advocates and evangelists for new and existing services and products, and can help in finding and winning new clients.

How are you looking at the Find-Win-Keep equation in your business and are you doing enough on the keep side?

Related Stories

Creating True Peer Networks through Advisory Boards

Posted on 05.16.2019 by in Customer Advisory Boards

It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally,  

Continue Reading »

Customer Advisory Boards: Listening Required, Action Mandatory

Posted on 05.2.2019 by in Customer Advisory Boards, Featured

We facilitate many Customer Advisory Boards with C-level audiences (CIO, CMO, COO) who are critical to the future of our clients’ businesses. In a recent meeting a Board member asked me a simple question – “what makes this work so  

Continue Reading »

Extracting Value from your Customer Advisory Boards

Posted on 04.4.2019 by in Customer Advisory Boards

When developing Board meeting sessions we ask our clients to be clear about where they want advice. We ask them to consider the questions they have for the Board; where they need advice; and how  an external voice could help  

Continue Reading »

Is Security a Top Priority for You, and Your Business?

Posted on 03.6.2019 by in Customer Advisory Boards

In our work at Farland Group, we talk to many different types of business leaders — CIOs, CTOs, EVPs, you name it. During our discussions, we ask them to prioritize topics and security is often top of mind. There are  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »