A Board Member’s Perspective on Why CIOs Should Join Customer Advisory Boards [Mention]


AS MENTIONED IN
CIO | Insight Logo

 


Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com. Tom was kind enough to mention Farland Group, noting that he sees great value in having influence over the meeting agenda,

I actively guide the agenda in advance by coordinating directly with the Farland Group, a third party that manages IBM’s advisory board meetings. I work with them to understand and share my perspectives and ensure that agenda discussions incorporate those views…

Read the full article >>

 

Tom’s perspective inspired some additional thoughts on what a third party advisor brings to the advisory board experience from our president, Jane Hiscock.

Read Jane’s reaction >>

Related Stories

Building a Strong Membership is Key to Customer Advisory Board Success

Posted on 03.25.2021 by in Customer Advisory Boards

Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities  

Continue Reading »

Finding Value in Shorter — but More Frequent — Customer Advisory Board Meetings

Posted on 03.11.2021 by in Engagement Strategy

have an even greater understanding of the value that our clients and their customers who participate in customer advisory boards gain from attending shorter, but more frequent virtual sessions.

Continue Reading »

January, Where Did You Go?

Posted on 02.8.2021 by in Customer Advisory Boards

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and  

Continue Reading »

Staying Connected in a Virtual World

Posted on 12.15.2020 by in Customer Advisory Boards

My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »