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Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com. Tom was kind enough to mention Farland Group, noting that he sees great value in having influence over the meeting agenda,
I actively guide the agenda in advance by coordinating directly with the Farland Group, a third party that manages IBM’s advisory board meetings. I work with them to understand and share my perspectives and ensure that agenda discussions incorporate those views…
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Tom’s perspective inspired some additional thoughts on what a third party advisor brings to the advisory board experience from our president, Jane Hiscock.