How to Design a Compelling Demand Generation Strategy for the C-Suite [Article]

Understanding the C-Suite
Written by Farland Group

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The elusive C-suite sale. Marketers spend large amounts of time and energy digging deep into their demand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at best, a pass-off to their team. But for large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to this lucrative and powerful buyer...

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Farland Group

Farland Group designs, runs, and sustains customer advisory boards for Global 500 B2B companies, including Microsoft, AMD, IBM, Coupa, and Kyndryl. Each year, the team conducts thousands of interviews and conversations with C-suite executives across industries, and that work shapes how Farland Group helps clients build boards that customers value and stay with for the long term.

https://www.farlandgroup.com/about-farland-group
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