We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

[AS SEEN IN CUSTOMER THINK] Don't underestimate the power of peer connections when convening a customer advisory board.

Why hire an external partner to help deliver a Client Advisory Board? Many companies have found that the strategic and challenging nature of operating a successful Client Advisory Board makes an outside specialist critical for its success. Here’s why.

[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.

Business transformation and disruption are not new concepts. But our clients' advisory boards are expressing a new urgency to grapple with them. These boards are helping our clients (and us) understand what leaders believe they need to succeed.

If your advisory board is struggling—or you’re just getting started and want to avoid the most common pitfall—consider carefully:Is the person in the facilitator’s chair really ready to…facilitate? We share some of the common downfalls of board leaders and facilitators—and a checklist of characteristics that strong leaders share.

[AS SEEN IN CHIEF CONTENT OFFICER] "Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept..."

Customer advisory boards require leadership from your strategy team to be successful. Here are some tips on how to gain the executive sponsorship you need to ensure success.