Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Jane Hiscock 1/9/25 Jane Hiscock 1/9/25

Should my organization launch an advisory board?

Jane Hiscock 1/9/25 Jane Hiscock 1/9/25

What value will an advisory board create…and how soon?

Anne Taylor 1/9/25 Anne Taylor 1/9/25

Can I run a customer advisory board internally?

Jane Hiscock 1/8/25 Jane Hiscock 1/8/25

Who should join our board as advisors (and who shouldn’t)?

Jane Hiscock 1/7/25 Jane Hiscock 1/7/25

Why would my customers join an advisory board?

Jane Hiscock 1/6/25 Jane Hiscock 1/6/25

How should senior executives and the sales team be involved in an advisory board?

Jane Hiscock 1/5/25 Jane Hiscock 1/5/25

How fast can our advisory board…?

Jane Hiscock 1/4/25 Jane Hiscock 1/4/25

How often and for how long should our advisory board meet? Can we combine virtual and in-person meetings?

Jane Hiscock 1/3/25 Jane Hiscock 1/3/25

What if an advisor doesn’t work out?

Farland Group 1/1/25 Farland Group 1/1/25

What if our customer advisory board isn’t working?

Anne Taylor 11/6/24 Anne Taylor 11/6/24

3 Customer Advisory Board Charter Templates to Jumpstart Your Program

Cailin Boucher Forster 7/31/24 Cailin Boucher Forster 7/31/24

Engaging Customer Advisory Board Meetings Start with Having the Right Content

Cailin Boucher Forster 4/19/24 Cailin Boucher Forster 4/19/24

Practical Tips for Continuous Board Recruiting

Jane Hiscock 2/26/24 Jane Hiscock 2/26/24

Always Recruiting: The Secret to a Successful Advisory Board

Anne Taylor 11/30/23 Anne Taylor 11/30/23

The Critical Art of Balancing Content for Customer Advisory Councils

Anne Taylor 10/27/23 Anne Taylor 10/27/23

Closing the Loop: Actions Speak Louder Than Words

Jane Hiscock 9/27/23 Jane Hiscock 9/27/23

Beyond the Finish Line: Where the Magic Happens

Anne Taylor 6/22/23 Anne Taylor 6/22/23

Set Your Customer Advisory Council Up for Success: Recruit Your Internal Team First

Jane Hiscock 6/14/23 Jane Hiscock 6/14/23

Enhance Your Account Based Marketing with Customer Advisory Boards

Looking to set up an Account Based Marketing program? Think about a Customer Advisory Board as an anchor program.

Kelsey Derouen 4/27/23 Kelsey Derouen 4/27/23

Customer Advisory Boards: How Difficult Conversations Drive Change

Learn the strongest boards’ five characteristics—and the methods behind them.

Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better

READ THE GUIDE