B2B marketers have enormous opportunity to influence their business transformation through ecosystem development

Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.

[AS SEEN IN CUSTOMER THINK] CIO's are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.

As clothing brands establish labs to test new product designs directly with customers, the clients we serve use Customer Advisory Boards to stay competitive in this rapidly changing marketplace.

Building a remarkable, memorable, meaningful, pick a positive adjective—customer experience is what marketers are chasing today. And it isn’t just marketers—CEOs place building compelling customer experiences as their number one priority.Why is this such a difficult challenge to tackle?

In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.

Customer engagement tips for the C-suite

Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.

The Net Promoter Score (NPS), has provided marketers and customer experience leaders with one way to determine how customers feel about their products and services. It was – however – never intended to lead to the instant star ratings and recommendations on-demand that our digital world has built

Choosing the phone over email adds value to your relationships with your customers, enriches the customer experience, and increases efficiency.

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers...

Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.

We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

[AS SEEN IN CUSTOMER THINK] Don't underestimate the power of peer connections when convening a customer advisory board.

Businesses today are moving through a lot of change, but this is distracting employees to focus internally and forget about customer engagement approaches that are needed to retain and grow the business.

[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite

With every C-suite leader vested in the future of digital, the question is who is going to lead the transformation? Three recent articles provide a useful perspective on the CDO role and how executives should think about digital leadership.

Why hire an external partner to help deliver a Client Advisory Board? Many companies have found that the strategic and challenging nature of operating a successful Client Advisory Board makes an outside specialist critical for its success. Here’s why.

Farland Group convenes a Council of Global Fortune 200 CMOs and through that work have gained expertise on the role of the CMO, the signficant trends in marketing and technology. Learn more about the top 3 areas that emerged in a recent webinar with other thought leaders.