Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot »
Vice President, Client Services
Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
Giving Thanks
As another year winds down, I tend to look back on what I am thankful for. As always, I am thankful and proud to call myself a “Farlander” – thankful for Farland Group, an organization that has the same strong »
Membership Mix: Determining the Ideal Membership Equation for Your Customer Advisory Board
Membership recruiting is foundational to the success of customer advisory boards and careful selection of the right mix of members is imperative to standing up a solid board. The key word in “customer advisory board” is customer. The advising client »
Customer Advisory Board Recruiting: Why it is the Most Important Thing
So, the great news is you just got approval from senior leadership for a Customer Advisory Board, but now what do you do? Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program. However, they are »
Creating True Peer Networks through Advisory Boards
It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally, »
Tackling the Transformation Challenge
Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot »
Giving Thanks
At this time every year, those of us in the United States tend to reflect back on the year and the things that we are thankful for. This year – as I have been since I joined Farland Group – »
Creating a Customer Advisory Board? Your Internal Team Matters
Companies launching a Customer Advisory Board or Council place a lot of focus on recruiting the right group clients – who to invite and what criteria to use. However, we often see less attention paid to the internal team required »
From Seller to Advisor: Engage Your Customers to Help You Stop Pitching
At the 2015 ITSMA annual conference, we considered, “If it is all about the customer experience, why are we still pitching?” We share the key takeaways from our discussion with Janis Fratamico, Director, Relationship Marketing at Bloomberg and David Coates, Director, Customer Programs at Iron Mountain, about relationship-based engagement…and four ways your can help your organization work from a customer point of view.
What is a Customer Advisory Board – Really?
Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. Which customers? Feedback about what? Who needs insight? How will they »
Customer Advisory Board Agenda Development: It’s a Balancing Act
The spring meetings have wound down, the heat of summer is in full effect, and now it is time to turn our attention to the fall, with another round of customer advisory board meetings just around the corner. With many »