Vice President, Client Services

Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.

For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.

Education:
Anne holds a BS in elementary education from Russell Sage College.

Featured Article | The Value of Convening C-Suite Peers: Reaping What You Sow

In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe »

Featured Article | Tackling the Transformation Challenge

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot »

Featured Article | From Seller to Advisor: Engage Your Customers to Help You Stop Pitching

At the 2015 ITSMA annual conference, we considered, “If it is all about the customer experience, why are we still pitching?” We share the key takeaways from our discussion with Janis Fratamico, Director, Relationship Marketing at Bloomberg and David Coates, Director, Customer Programs at Iron Mountain, about relationship-based engagement…and four ways your can help your organization work from a customer point of view.

Featured Article | Customer Advisory Board Agenda Development: It’s a Balancing Act

The spring meetings have wound down, the heat of summer is in full effect, and now it is time to turn our attention to the fall, with another round of customer advisory board meetings just around the corner. With many »

Featured Article | Looking to Engage Executives? First, Understand What They Want

Executives are different from other audiences, and it helps to understand what executives are looking for when they engage with vendors and others. From our work interviewing hundreds of C-level executives every year, we have extracted the key elements that define the C-suite difference.

Featured Article | Customer Advisory Boards: The Power of Constructive Feedback

Anyone who knows me can attest to my passion when it comes to a great product or experience – I instantly become an ardent supporter and advocate. But from time to time as consumers, many of us experience a less »

Featured Article | The Changing Role of the Customer: The Changing Role of the CIO

The changing demands of today’s customer are having a big impact across enterprises and the CIO is at the center of this storm. We found strong evidence of this in recent discussions with over 20 North American Chief Information Officers »

A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership

Retirements and role changes in the C-suite can wreak havoc on Customer Advisory Board membership, taking it from robust and static to multiple open seats in the blink of an eye. While this might cause panic at first, it is »

Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings

Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging if »

Collaboration is in the Eye of the Beholder

I recently read Fortune’s CEO Daily that focused on the post-pandemic hybrid workplace. Andy Cohen, co-CEO of design and architecture firm Gensler noted “collaboration has dropped off by 40% during the pandemic. People just aren’t collaborating as much. They miss »

Building a Strong Membership is Key to Customer Advisory Board Success

Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities »

Staying Connected in a Virtual World

My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from home »

Balancing Connectedness in the Era of COVID

In March 2020, as organizations around the world shifted to working from home, significant emphasis was placed on connectedness. Without face to face, in-person interactions, how were employees going to stay connected? How would businesses engage with their customers? Video »

Taking your Customer Advisory Board Meetings Virtual

As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have conducted »

WFH doesn’t have to be WTF

During this unprecedented time of social distancing, companies – where possible – have shifted their non-essential employee base to work from their homes, otherwise known as WFH. I am happy to say that at Farland Group, we have always been »

Customer Advisory Board Charter: Do You Need One?

You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter. Not »