In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe »
Vice President, Client Services
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership
Retirements and role changes in the C-suite can wreak havoc on Customer Advisory Board membership, taking it from robust and static to multiple open seats in the blink of an eye. While this might cause panic at first, it is »
Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings
Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging if »
Collaboration is in the Eye of the Beholder
I recently read Fortune’s CEO Daily that focused on the post-pandemic hybrid workplace. Andy Cohen, co-CEO of design and architecture firm Gensler noted “collaboration has dropped off by 40% during the pandemic. People just aren’t collaborating as much. They miss »
Building a Strong Membership is Key to Customer Advisory Board Success
Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities »
Staying Connected in a Virtual World
My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from home »
Balancing Connectedness in the Era of COVID
In March 2020, as organizations around the world shifted to working from home, significant emphasis was placed on connectedness. Without face to face, in-person interactions, how were employees going to stay connected? How would businesses engage with their customers? Video »
Taking your Customer Advisory Board Meetings Virtual
As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have conducted »
WFH doesn’t have to be WTF
During this unprecedented time of social distancing, companies – where possible – have shifted their non-essential employee base to work from their homes, otherwise known as WFH. I am happy to say that at Farland Group, we have always been »
Customer Advisory Board Charter: Do You Need One?
You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter. Not »
The Value of Convening C-Suite Peers: Reaping What You Sow
In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe »