Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground »
Vice President, Client Services
Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
How to Make Working Groups Work For You
Coming out of Customer Advisory Council meetings, there is generally a list of action items, and areas identified for further exploration. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up »
Do You Really Want to Launch a Client Advisory Board?
Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground »
Three Ways to Operationalize Client Advisory Council Actions
You just wrapped up a client advisory council meeting – discussions were dynamic, everyone was engaged, and as a result there are many ideas and potential actions to move forward. It’s exciting and daunting at the same time. How do »
A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership
Retirements and role changes in the C-suite can wreak havoc on Customer Advisory Board membership, taking it from robust and static to multiple open seats in the blink of an eye. While this might cause panic at first, it is »
Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings
Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging if »
Collaboration is in the Eye of the Beholder
I recently read Fortune’s CEO Daily that focused on the post-pandemic hybrid workplace. Andy Cohen, co-CEO of design and architecture firm Gensler noted “collaboration has dropped off by 40% during the pandemic. People just aren’t collaborating as much. They miss »
Building a Strong Membership is Key to Customer Advisory Board Success
Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program, but they are very different engagement vehicles from events and require a special kind of mindset and planning for the long term. Of all the activities »
Staying Connected in a Virtual World
My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from home »
Balancing Connectedness in the Era of COVID
In March 2020, as organizations around the world shifted to working from home, significant emphasis was placed on connectedness. Without face to face, in-person interactions, how were employees going to stay connected? How would businesses engage with their customers? Video »
Taking your Customer Advisory Board Meetings Virtual
As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have conducted »