In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe »
Vice President, Client Services
Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
Balancing Connectedness in the Era of COVID
In March 2020, as organizations around the world shifted to working from home, significant emphasis was placed on connectedness. Without face to face, in-person interactions, how were employees going to stay connected? How would businesses engage with their customers? Video »
Taking your Customer Advisory Board Meetings Virtual
As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have conducted »
WFH doesn’t have to be WTF
During this unprecedented time of social distancing, companies – where possible – have shifted their non-essential employee base to work from their homes, otherwise known as WFH. I am happy to say that at Farland Group, we have always been »
Customer Advisory Board Charter: Do You Need One?
You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter. Not »
The Value of Convening C-Suite Peers: Reaping What You Sow
In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe »
New Year, Fresh Start
The beginning of a new year brings fresh starts, clean slates, and time to examine what works and what doesn’t work in any number of settings, be it your personal life or your work life. In our work on customer »
Giving Thanks
As another year winds down, I tend to look back on what I am thankful for. As always, I am thankful and proud to call myself a “Farlander” – thankful for Farland Group, an organization that has the same strong »
Membership Mix: Determining the Ideal Membership Equation for Your Customer Advisory Board
Membership recruiting is foundational to the success of customer advisory boards and careful selection of the right mix of members is imperative to standing up a solid board. The key word in “customer advisory board” is customer. The advising client »
Customer Advisory Board Recruiting: Why it is the Most Important Thing
So, the great news is you just got approval from senior leadership for a Customer Advisory Board, but now what do you do? Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program. However, they are »
Creating True Peer Networks through Advisory Boards
It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally, »