Content marketing continues to be a growing area of investment for marketers but building content that really matters and has impact can be challenging. While most of the companies we work with are not struggling to create content, they do »
Cailin is passionate about skiing and is dedicated to her yoga practice. She also enjoys gardening, crafting, and spending time with her family in her spare time.
Cailin holds a BS in psychology from Fitchburg State University.
Keeping up the momentum as you build a strong membership pipeline, and for overall recruiting, is vital to the success of any Client Advisory Council. Recruiting is ongoing work that often comes with several challenges and always takes longer than »
Video conferencing platforms became important work tools for almost every company during the COVID-19 pandemic in 2020 and will continue to be commonly used in the workplace as we enter 2021, with many working remotely or in some type of »
A key element to having a successful customer advisory board are the board member interviews that we conduct in our work at Farland Group, both before and after board meetings. Board member priorities and input to potential meeting topics are »