Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.
Senior Consultant
Erin has more than 20 years experience in marketing, executive programs, and communications, with a particular focus on b2b technology and service organizations. With a background in writing and graphic design, Erin began as a marketing communication professional, working in higher education and professional services. Then, after 8 years at ICEX, Inc., running peer forums and the associated editorial for F500 technology executives, Erin branched out on her own—taking on a variety of projects at the intersection of marketing insight, content, and community. Erin's client work has included IBM, Broadridge, JDA and Brown Brothers Harriman.
For fun:
Erin considers herself a magpie maker, enjoying craft and creative projects of all sorts. She is a constant reader, and spends countless hours chasing around her young family.
Education:
Erin holds a BA in literature and rhetoric from Binghamton University, and an MS in information systems and MBA, both from Boston University.
For fun:
Erin considers herself a magpie maker, enjoying craft and creative projects of all sorts. She is a constant reader, and spends countless hours chasing around her young family.
Education:
Erin holds a BA in literature and rhetoric from Binghamton University, and an MS in information systems and MBA, both from Boston University.
Mastering Executive Engagement What’s Holding You Back? (Part 2)
Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back. In Part 2 of this series, we explore the struggle and barriers to realize value.