Let’s begin with what it is – ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select accounts that have the potential to grow and prosper. In most instances, these accounts have the highest possible ROI.
President & Founder
Jane has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. Her early work was with business-to-consumer (b2c) companies like Perrier, Rollerblade and Black & Decker. She took her market testing b2c expertise to the business to business space helping large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client experience.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Why Customer-to-Customer Engagement Works
Customer Engagement requires peer discussions and opportunity for peer to peer advocacy. Step aside marketers let your clients sell.
Enhance Your Account Based Marketing with Customer Advisory Boards
Let’s begin with what it is – ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select accounts that have the potential to grow and prosper. In most instances, these accounts have the highest possible ROI.
Prospects and Executive Engagement – What Works?
Executive engagement strategies should largely focus on existing customers. Sometimes, prospects are a good add to the mix and can bring forward new results
Executive Engagement: Start with Defining Success
Executive engagement is increasingly on the radar of B2B leaders who are experiencing a positive impact on their top and bottom line. Yet while the CEO may be clear on the impact and success of executive engagement, how to build »
Virtual, Hybrid, or In-Person Meetings? What do we do?
The vaccines are here and our positive human nature has us thinking about what’s next. When can we get back to “normal” and what will that normal look like? For Customer Advisory Boards, we recommend that you work with your »
3 Tips For Effective Virtual Customer Advisory Board Meetings
Running meetings virtually is today’s norm and likely to continue long after COVID is a distant memory – and aren’t we looking forward to that day! As we moved our lives online, some of the details that make for an »
Will Virtual Customer Advisory Boards Become the Norm?
As we look to the dawn of a new day when people are vaccinated and COVID is not a daily worry, we ask ourselves – will we go back to an office to work? Will we ever be on planes as often as we were in 2019? Will we have Board meetings in person again?
The Impact of Customer Advisory Board Diversity
A lot has been written about diversity in recruiting for companies and corporate Boards, but what about Customer Advisory Boards? We operate many advisory boards for technology, financial services and healthcare companies across the globe. While gender diversity in one »
The Difference Between Listening and Waiting to Speak
In a world that is full of tension and polarization, we look to our work to bring us salvation, sanity, and a sense of working toward a shared set of goals. We need to enter discussions willing to take feedback, and willing to be curious.
Customer Advisory Board Pro-tip: Pitching Doesn’t Work
Co-creation, brainstorming and an interactive give and take that occurs in a successful sales exchange is a very successful approach for presenting to a Customer Advisory Board. Here are tips of what works and doesn’t work in developing a powerful presentation to a Customer Advisory Board.