Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.
President & Founder
Jane has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. Her early work was with business-to-consumer (b2c) companies like Perrier, Rollerblade and Black & Decker. She took her market testing b2c expertise to the business to business space helping large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client experience.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Creating a Great Customer Meeting: Build Peak Moments
Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.
Less is Definitely More: The Customer Advisory Board Content Trap
Often as companies work to build out their Customer Advisory Board meeting agendas there is a desire to pack in the content for fear there will be silent, with no one offering their comments or perspectives. The remedy – most »
Challenge of Building Customer Centricity
Customer centricity is not as simple as making it your mission statement – done well it often requires a change in incentive structures and organizational design.
Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group
In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known »
Customer Advisory Board Advice: Learn to Love the Pain
The thing about Customer Advisory Boards is you just might get what you wished for: unvarnished advice about your strategy and your business. And while this is the very reason to create a Board, it can sometimes be hard to »
Executive Engagement Programs: Take the Time To Listen
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Is it a Good Time to Launch a Customer Advisory Board?
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Selling to the C-suite – Stop Pitching
Effective sales people will tell you that selling is as much science as art. Selling to the C-Suite even more so. Done well, it requires a system that can be planned, delivered, measured and repeated. Yet often, sellers fear they »
Recruiting and Refreshing Advisory Board Members
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Customer Advisory Boards: Jumpstart Your Customer Experience Model
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