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Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution. Jane Hiscock, President, Farland Group, provides criteria for identifying the right influencers and building a sustainable program for B2B business leaders in an ever-changing, internet-driven world.
There’s no doubt that influencer relations have shifted in the age of online transparency. It’s taken on a whole new meaning as the next generation of influencers are being evaluated by the number of clicks, followers and likes they receive.