B2B Marketing Summit – London 2016: The Power of Customer Advocacy in Times of Disruptive Transformation [SPEAKING]


PRESENTING AT


Jane Hiscock, President, Farland Group will join Alison Orsi, VP of Marketing, IBM at the upcoming B2B Marketing Summit in London, England to present on the imperative of customer-centricity during times of disruptive transformation. They will share information about IBM’s success in developing high-touch customer programs that increase the level of engagement, moving customers from satisfaction to advocacy, and the positive effects that has had on the business.

The B2B Marketing Summit will host 850 marketing leaders at the Business Design Centre in London on June 22, 2016.

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Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

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