C-Suite Engagement—It’s About Progress, Not Perfection

“Progress, not perfection.” This is a line I hear constantly from fitness types – but increasingly I think it applies to our work at Farland Group as well. We are planners. Our work requires it. Our clients depend on our plans and processes to get them to a Customer Advisory Board meeting without a lot of surprises.  And, it turns out, most executives don’t like to be surprised…

Of course, our goal is to bring forward a perfect meeting, one that yields dynamic dialogue, interactive executive engagement, and meaningful advice. A session that will result in a range of outcomes from incremental improvements to the development of new business lines.

Progress is our collective focus – of agendas, discussions, relationships, outcomes, and even pipelines when appropriate. In the end, a mindset of progress will shape a much more satisfied client. What are you working toward?

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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