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Recent Advice & Insight

Ramping up Customer Advisory Council Recruiting

Posted on 01.31.2023 by Anne Taylor in Customer Advisory Boards, Featured

When the end of a calendar year closes, hand in hand come a number of retirements and role changes in the C-suite, which has an impact on Customer Advisory Council membership. While a number of open seats on your customer »

Do You Really Want to Launch a Client Advisory Board?

Posted on 10.3.2022 by Anne Taylor in Customer Advisory Boards, Featured

Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground »

Enhance Your Account Based Marketing with Customer Advisory Boards

Posted on 07.15.2021 by Jane Hiscock in Customer Advisory Boards, Featured

Let’s begin with what it is – ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select accounts that have the potential to grow and prosper. In most instances, these accounts have the highest possible ROI.

Virtual, Hybrid, or In-Person Meetings? What do we do?

Posted on 04.15.2021 by Jane Hiscock in Customer Advisory Boards, Featured

The vaccines are here and our positive human nature has us thinking about what’s next. When can we get back to “normal” and what will that normal look like? For Customer Advisory Boards, we recommend that you work with your »

5 Tips for Effective Customer Advisory Boards

Posted on 06.22.2020 by Jane Hiscock in Customer Advisory Boards, Featured

If you are looking to launch a virtual Customer Advisory Board here are five things to consider before you do so.

Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

Posted on 04.17.2020 by Jane Hiscock in Customer Advisory Boards, Featured

Meeting facilitators are critical assets for in-person and virtual board meetings. Farland Group has facilitated virtual sessions successfully with executive leaders for more than 10 years. Here are some tips on how to do it well.

3 Lessons Learned in 2019 from Customer Advisory Boards

Posted on 12.17.2019 by Jane Hiscock in Customer Advisory Boards, Featured

My Nanny McFarland, after whom I named Farland Group, used to sit with me and play cards for hours on end. In hindsight, her patience at the age of 90 was inspiring. Even more amazing was her graceful way of »

Progressing Customer Advisory Board Advice

Posted on 09.6.2019 by Jane Hiscock in Customer Advisory Boards, Featured

‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting. »

Why A Customer Advisory Board

Posted on 08.1.2019 by Jane Hiscock in Customer Advisory Boards, Featured

Good relationships are about honesty, trust, and a shared commitment to agreed upon goals and mutual success. For clients to trust you, or anyone for that matter, you need to make commitments and follow through on the promises made or »

Customer Advisory Boards: Listening Required, Action Mandatory

Posted on 05.2.2019 by Jane Hiscock in Customer Advisory Boards, Featured

We facilitate many Customer Advisory Boards with C-level audiences (CIO, CMO, COO) who are critical to the future of our clients’ businesses. In a recent meeting a Board member asked me a simple question – “what makes this work so »

Featured Posts

Ramping up Customer Advisory Council Recruiting

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Creating a Great Customer Meeting: Build Peak Moments

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How to Make Working Groups Work For You

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Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

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Less is Definitely More: The Customer Advisory Board Content Trap

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Challenge of Building Customer Centricity

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Do You Really Want to Launch a Client Advisory Board?

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group

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Customer Advisory Board Advice: Learn to Love the Pain

See Article


Executive Engagement Programs: Take the Time To Listen

See Article


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  • Engagement Strategy
  • Understanding the C-Suite
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