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Advice & Insight

Recent Advice & Insight

Enhance Your Account Based Marketing with Customer Advisory Boards

Posted on 07.15.2021 by Jane Hiscock in Customer Advisory Boards, Featured

Let’s begin with what it is – ABM is a focused approach to B2B marketing that aligns the sales and marketing teams in targeting select accounts that have the potential to grow and prosper. In most instances, these accounts have the highest possible ROI.

Virtual, Hybrid, or In-Person Meetings? What do we do?

Posted on 04.15.2021 by Jane Hiscock in Customer Advisory Boards, Featured

The vaccines are here and our positive human nature has us thinking about what’s next. When can we get back to “normal” and what will that normal look like? For Customer Advisory Boards, we recommend that you work with your »

5 Tips for Effective Customer Advisory Boards

Posted on 06.22.2020 by Jane Hiscock in Customer Advisory Boards, Featured

If you are looking to launch a virtual Customer Advisory Board here are five things to consider before you do so.

Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

Posted on 04.17.2020 by Jane Hiscock in Customer Advisory Boards, Featured

Meeting facilitators are critical assets for in-person and virtual board meetings. Farland Group has facilitated virtual sessions successfully with executive leaders for more than 10 years. Here are some tips on how to do it well.

3 Lessons Learned in 2019 from Customer Advisory Boards

Posted on 12.17.2019 by Jane Hiscock in Customer Advisory Boards, Featured

My Nanny McFarland, after whom I named Farland Group, used to sit with me and play cards for hours on end. In hindsight, her patience at the age of 90 was inspiring. Even more amazing was her graceful way of »

Progressing Customer Advisory Board Advice

Posted on 09.6.2019 by Jane Hiscock in Customer Advisory Boards, Featured

‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting. »

Why A Customer Advisory Board

Posted on 08.1.2019 by Jane Hiscock in Customer Advisory Boards, Featured

Good relationships are about honesty, trust, and a shared commitment to agreed upon goals and mutual success. For clients to trust you, or anyone for that matter, you need to make commitments and follow through on the promises made or »

Customer Advisory Boards: Listening Required, Action Mandatory

Posted on 05.2.2019 by Jane Hiscock in Customer Advisory Boards, Featured

We facilitate many Customer Advisory Boards with C-level audiences (CIO, CMO, COO) who are critical to the future of our clients’ businesses. In a recent meeting a Board member asked me a simple question – “what makes this work so »

How to Extend Your Customer Advisory Board’s Value

Posted on 11.20.2018 by Camille Freni-Antonetti in Customer Advisory Boards, Featured

How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.

Customer Advisory Board Agenda Development: It’s a Balancing Act

Posted on 07.16.2018 by Anne Taylor in Customer Advisory Boards, Featured

The spring meetings have wound down, the heat of summer is in full effect, and now it is time to turn our attention to the fall, with another round of customer advisory board meetings just around the corner. With many »

Featured Posts

The Power of In-person Customer Advisory Board Meetings

See Article


Is it a Good Time to Launch a Customer Advisory Board?

See Article


Extending Client Relationships: An Interview with Andrew Greenwood, Chief Marketing and Communications Officer, ZS

See Article


Selling to the C-suite – Stop Pitching

See Article


The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

See Article


The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part I of II)

See Article


Recruiting and Refreshing Advisory Board Members

See Article


Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!

See Article


Customer Advisory Boards: Jumpstart Your Customer Experience Model

See Article


Count Down to 2022: Improve Your Customer Advisory Boards

See Article


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    • Who We Are
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    • In the News
  • Customer Advisory Boards
    • Advice & Insight
    • Common Questions
  • Engagement Strategy
  • Understanding the C-Suite
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