Looking to set up an Account Based Marketing program? Think about a Customer Advisory Board as an anchor program.

Things that seem simple, rarely are. Some tips to put the ease into your Customer Board experience with the rigor needed to get there.

Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.

Not sure whether a Board is right for you? Here are some trigger points to consider.