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Customer Advisory Boards

Advice & Insight

Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Beyond the Finish Line: Where the Magic Happens

Posted on 09.27.2023 by Jane Hiscock in Customer Advisory Boards, Featured

Most people and businesses are event driven. The excitement of getting started on something new, culminating with an event – where all the hard work will be recognized (new product rollouts, new client engagements, successful case studies, etc.) – is »

Set Your Customer Advisory Council Up for Success: Recruit Your Internal Team First

Posted on 06.22.2023 by Anne Taylor in Customer Advisory Boards

When launching a Customer Advisory Council significant thought and attention goes into recruiting members – what criteria to use, whom to invite, and ensuring the mix is on target. However, the same care is not always taken when putting together »

Enhance Your Account Based Marketing with Customer Advisory Boards

Posted on 06.14.2023 by Jane Hiscock in Customer Advisory Boards

Looking to set up an Account Based Marketing program? Think about a Customer Advisory Board as an anchor program.

Customer Advisory Boards: How Difficult Conversations Drive Change

Posted on 04.27.2023 by Kelsey Derouen in Customer Advisory Boards

One of my first jobs out of university was working in the headquarters office of a local business with several locations. In this role, I worked closely with the customer service representatives, and we received feedback, questions, and comments daily »

The Rocket Science of Customer Boards

Posted on 04.10.2023 by Jane Hiscock in Customer Advisory Boards

Things that seem simple, rarely are. Some tips to put the ease into your Customer Board experience with the rigor needed to get there.

Putting the Peer in Client Engagement

Posted on 03.6.2023 by Jane Hiscock in Customer Advisory Boards, Featured, Understanding the C-Suite

In this era of social connectedness, opinions and input from peers are of paramount importance to driving buying decisions and the adoption of new enterprise products and services. In working with executive engagement programs, the power of peer connections is »

Ramping up Customer Advisory Council Recruiting

Posted on 01.31.2023 by Anne Taylor in Customer Advisory Boards, Featured

When the end of a calendar year closes, hand in hand come a number of retirements and role changes in the C-suite, which has an impact on Customer Advisory Council membership. While a number of open seats on your customer »

How to Make Working Groups Work For You

Posted on 12.8.2022 by Anne Taylor in Customer Advisory Boards

Coming out of Customer Advisory Council meetings, there is generally a list of action items, and areas identified for further exploration. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up »

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Posted on 12.1.2022 by Elise Schepeler in Client Interviews, Customer Advisory Boards, Featured

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Mike and the Thomson »

Less is Definitely More: The Customer Advisory Board Content Trap

Posted on 11.22.2022 by Jane Hiscock in Customer Advisory Boards

Often as companies work to build out their Customer Advisory Board meeting agendas there is a desire to pack in the content for fear there will be silent, with no one offering their comments or perspectives.  The remedy – most »

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Featured Posts

Ramping up Customer Advisory Council Recruiting

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Do You Really Want to Launch a Client Advisory Board?

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Virtual, Hybrid, or In-Person Meetings? What do we do?

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5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

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3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

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Why A Customer Advisory Board

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Customer Advisory Boards: Listening Required, Action Mandatory

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How to Extend Your Customer Advisory Board’s Value

See Article


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  • Customer Advisory Boards
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  • Engagement Strategy
  • Understanding the C-Suite
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