MAKE YOUR CUSTOMER ADVISORY BOARD AN ENGINE OF ENGAGEMENT AND INSIGHT

Here, you can explore: What is the value of an advisory board—both for B2Bs and customers? What elevates an otherwise commonplace board to one that cultivates strong relationships and spurs business transformation?

Why? To help you launch and sustain a board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

What is a Customer Advisory Board – Really?

Posted on 09.20.2018 by in Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. Which customers? Feedback about what? Who needs insight? How will they »

Good or Bad Feedback, Customer Advisory Boards are Essential

Posted on 09.13.2018 by in Customer Advisory Boards

During a recent council meeting, both our client, and their customers in attendance, acknowledged that it’s difficult to hear the negative advice, and much credit was given to our client for listening to the more challenging feedback. Both parties appreciated the openness of this type of forum, and agreed that if the candid advice turns into actions and outcomes, it’s a win for all participants.