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Understanding the customer has become the cornerstone of successful business practice. Where customer engagement was once the responsibility of marketing and sales, many are now recognizing the CIO as a valued contributor to the development of stronger, more effective customer relationships. Jane Hiscock, President of Farland Group, shares three approaches CIOs are taking in adopting this new customer-facing aspect of their role.
CIOs who wish to retain their status at the boardroom table recognize the need to more deeply understand their customers in order to deliver technology solutions that will support and engender high value engagement.