Common Questions

A customer advisory board is the product of dozens of moving pieces. Launching and managing a board raises a lot of questions. Sustaining a valuable program raises even more. Here is a collection of customer advisory boards FAQs—questions we’re frequently asked. Click through for quick answers, pointers, and things to consider.

If you’d like to discuss details—or how they’d apply to your organization—please contact us.

What is a customer advisory board — really?

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Should my organization launch an advisory board?

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Who should join our board as advisors (and who shouldn’t)?

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Why would my customers join an advisory board?

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How should senior executives and the sales team be involved in an advisory board?

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How fast can our advisory board ______ ?

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How often and for how long should our advisory board meet?

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What if an advisor doesn’t work out?

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What value will an advisory board create
…and how soon?

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What if our customer advisory board isn’t working?

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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