Digital Transformation–Aligning the CMO and CIO Agendas [Article]


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The advent of digital is dramatically transforming businesses and industries, providing opportunities to disrupt and reinvent as well as challenges to respond to and stay ahead of changing customer demands. As we talk in depth to hundreds of C-suite executives in the course of our work, we hear about the increased urgency to understand and capitalize on digital opportunities. We find that the CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.

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