Advice & Insight

Digital Transformation–Aligning the CMO and CIO Agendas [Article]

AS SEEN IN

The advent of digital is dramatically transforming businesses and industries, providing opportunities to disrupt and reinvent as well as challenges to respond to and stay ahead of changing customer demands. As we talk in depth to hundreds of C-suite executives in the course of our work, we hear about the increased urgency to understand and capitalize on digital opportunities. We find that the CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.

Read the full article >>

Related Stories

Delivering a Great Customer Experience: It’s About Listening

Posted by Jane Hiscock in Engagement Strategy, Understanding the C-Suite

“Shock and surprise me,” was the advice we recently heard from a client when embarking on their first customer advisory board meeting. These words capture the incredible pressure companies feel in trying to build effective, remarkable customer

Continue Reading »

CXO Perspectives: Leading Change Agendas

Posted by Hilary Lee in Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Continue Reading »

Selling to the C-suite – Stop Pitching

Posted by Jane Hiscock in Featured, Understanding the C-Suite

Effective sales people will tell you that selling is as much science as art. Selling to the C-Suite even more so. Done well, it requires a system that can be planned, delivered, measured and repeated. Yet often, sellers fear they

Continue Reading »

Tackling the Transformation Challenge

Posted by Anne Taylor in Understanding the C-Suite

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot

Continue Reading »

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »