Connecting with hard-to-reach C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which when done right, provides traction with your most coveted clients.
Let’s start by clarifying the concept of a client advisory board…
Customer Advisory Boards
Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.
Understanding the C-Suite
Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.