Giving Thanks

As another year winds down, I tend to look back on what I am thankful for. As always, I am thankful and proud to call myself a “Farlander” – thankful for Farland Group, an organization that has the same strong values and beliefs in employees as it did when it was founded. We Farlanders encourage each other to bring our A-game every day; support each other every day; and celebrate each other, every day.

In our work on customer advisory boards and engagement programs, no two days are ever the same, but always challenging and interesting. I am thankful for this stimulating work environment that truly makes it a pleasure to go to work each day.

Whether it is a new client on a fledgling program or a veteran client on a longstanding board, our client teams are a huge reason why it’s easy to come to work in the morning. I am thankful for the opportunity to learn with and from our clients; share best practices, co-create and build something of value that provides insight and adds to their success.

As you reflect during this end of year season, consider the insights and experiences you have gained from your colleagues and customers and how you want to build upon that in the new year. What are you thankful for?

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

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