Leveraging Virtual for Customer Advisory Boards

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.

The pandemic has forced us all to get creative with the technology we have at hand, and we at Farland Group have brainstormed on how we can enhance virtual meetings for our customer advisory boards. Whether it’s having an audio only session, or one with videoconferencing, there are several ways to tailor your virtual session to meet the needs of your client. While in-person meetings are currently at a stand-still, conducting a virtual session helps keep customer advisory board participants engaged until the next face-to-face meeting occurs.

It is not business as usual, but it is important to continue the momentum you’ve already built from previous customer advisory board meetings. Actions from those meetings need to progress, so there is good reason to forge ahead when other things seem uncertain. Leveraging virtual meetings to keep dialogue going offers some sort of normalcy that (I think) we all crave at the current moment.

Related Stories

How to Make Working Groups Work For You

Posted on 12.8.2022 by in Customer Advisory Boards

Coming out of Customer Advisory Council meetings, there is generally a list of action items, and areas identified for further exploration. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping  

Continue Reading »

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Posted on 12.1.2022 by in Client Interviews, Customer Advisory Boards, Featured

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Mike and the Thomson  

Continue Reading »

The Power of In-person Customer Advisory Board Meetings

Posted on 06.22.2022 by in Customer Advisory Boards

Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life.  

Continue Reading »

Extending Client Relationships: An Interview with Andrew Greenwood, ZS

Posted on 05.10.2022 by in Client Interviews, Customer Advisory Boards, Featured

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. He has more than 20 years  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »