Leveraging Virtual for Customer Advisory Boards

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.

The pandemic has forced us all to get creative with the technology we have at hand, and we at Farland Group have brainstormed on how we can enhance virtual meetings for our customer advisory boards. Whether it’s having an audio only session, or one with videoconferencing, there are several ways to tailor your virtual session to meet the needs of your client. While in-person meetings are currently at a stand-still, conducting a virtual session helps keep customer advisory board participants engaged until the next face-to-face meeting occurs.

It is not business as usual, but it is important to continue the momentum you’ve already built from previous customer advisory board meetings. Actions from those meetings need to progress, so there is good reason to forge ahead when other things seem uncertain. Leveraging virtual meetings to keep dialogue going offers some sort of normalcy that (I think) we all crave at the current moment.

Related Stories

Lessons Learned from Pandemics, Customer Advisory Boards and Everyday Life

Posted on 04.27.2020 by in Engagement Strategy

We have all been affected by the COVID-19 health crisis. It has upended everyday life in ways that were previously unimaginable, and each of us has our own complex situation. What I’ve learned over the last month may have zero  

Continue Reading »

Taking your Customer Advisory Board Meetings Virtual

Posted on 04.13.2020 by in Customer Advisory Boards

As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have  

Continue Reading »

What Makes a Customer Advisory Board Unique and Effective?

Posted on 03.12.2020 by in Customer Advisory Boards

As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for  

Continue Reading »

Customer Advisory Board Charter: Do You Need One?

Posted on 03.5.2020 by in Customer Advisory Boards

You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter.  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »