Leveraging Virtual for Customer Advisory Boards

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.

The pandemic has forced us all to get creative with the technology we have at hand, and we at Farland Group have brainstormed on how we can enhance virtual meetings for our customer advisory boards. Whether it’s having an audio only session, or one with videoconferencing, there are several ways to tailor your virtual session to meet the needs of your client. While in-person meetings are currently at a stand-still, conducting a virtual session helps keep customer advisory board participants engaged until the next face-to-face meeting occurs.

It is not business as usual, but it is important to continue the momentum you’ve already built from previous customer advisory board meetings. Actions from those meetings need to progress, so there is good reason to forge ahead when other things seem uncertain. Leveraging virtual meetings to keep dialogue going offers some sort of normalcy that (I think) we all crave at the current moment.

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