We hear about many different strategy areas and areas of investment from clients for the customer advisory boards and councils that we help facilitate at Farland Group. One of those topics is security — which is often acknowledged as a rapidly growing, changing environment.
During a recent customer advisory board meeting, we heard members ask questions like, how can we keep up with the bad guys? What more can be done with automation or AI to stay ahead with our security practices? How can we staff with the right people when there are so many changes happening throughout the security landscape?
Because security is evolving at a break-neck pace, security strategies and approaches need tweaking, or course-correcting, more often than not. That’s why one of the most effective ways to garner feedback on your security strategy is through a customer advisory board or council. You could either establish a customer advisory board geared specifically to security, or highlight security as one topic on a broader board.
In a recent meeting, the benefits of a customer advisory board were clear to both the client host and member participants — the presenter gathered vital feedback on their strategy going forward, and those around the table had the opportunity to voice what they truly need to succeed within their own security organizations. Fruitful discussion throughout the session and peer exchange of how others are tackling challenges within security also highlighted the value a customer advisory board can bring to all participants.
Security is just one example of how a customer advisory board or council can help you and your top clients garner advice and strategize for the future. And no matter your priority areas, the benefit of a customer advisory board is that you can refine a specific strategy, like for security, and continue gathering feedback in follow up meetings.