Need Help With Your Security Strategy? Start a Customer Advisory Board

We hear about many different strategy areas and areas of investment from clients for the customer advisory boards and councils that we help facilitate at Farland Group. One of those topics is security — which is often acknowledged as a rapidly growing, changing environment.

During a recent customer advisory board meeting, we heard members ask questions like, how can we keep up with the bad guys? What more can be done with automation or AI to stay ahead with our security practices? How can we staff with the right people when there are so many changes happening throughout the security landscape?

Because security is evolving at a break-neck pace, security strategies and approaches need tweaking, or course-correcting, more often than not. That’s why one of the most effective ways to garner feedback on your security strategy is through a customer advisory board or council. You could either establish a customer advisory board geared specifically to security, or highlight security as one topic on a broader board.

In a recent meeting, the benefits of a customer advisory board were clear to both the client host and member participants — the presenter gathered vital feedback on their strategy going forward, and those around the table had the opportunity to voice what they truly need to succeed within their own security organizations. Fruitful discussion throughout the session and peer exchange of how others are tackling challenges within security also highlighted the value a customer advisory board can bring to all participants.

Security is just one example of how a customer advisory board or council can help you and your top clients garner advice and strategize for the future. And no matter your priority areas, the benefit of a customer advisory board is that you can refine a specific strategy, like for security, and continue gathering feedback in follow up meetings.

Related Stories

What Drives You During the Holidays?

Posted on 12.23.2019 by in Engagement Strategy

As we are full force into the holiday season, I want to ask, what drives you? Whether as a business owner or employee, what is it that makes you get up in the morning, head to work and want to  

Continue Reading »

3 Lessons Learned in 2019 from Customer Advisory Boards

Posted on 12.17.2019 by in Customer Advisory Boards, Featured

My Nanny McFarland, after whom I named Farland Group, used to sit with me and play cards for hours on end. In hindsight, her patience at the age of 90 was inspiring. Even more amazing was  

Continue Reading »

Why Co-Creating a Meeting Agenda Matters

Posted on 12.12.2019 by in Customer Advisory Boards

So you’ve decided you want to create a customer advisory board or council. Once you have the value, purpose and mission established, and have recruited some of your top clients as members, what next? The meeting  

Continue Reading »

Benefits of a Customer Advisory Board

Posted on 08.8.2019 by in Customer Advisory Boards

Have you ever thought about starting a customer advisory board? Where would you even begin? Who do you contact for help? And what is the benefit of establishing a board in the first place?

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »