Peers: The Secret Sauce to Advisory Board Success [Article]


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The power of peer connections is often overlooked when convening a customer advisory board. Farland Group’s Senior Vice President, Roanne Neuwirth, recently shared insights on how bringing together the right group of peers, and actively involving them in co-creating and sharing as part of the agenda, is essential to the success of a customer advisory board.

When you have peers guiding your strategy, you gain a deeper understanding of their business and challenges that your solutions and services can help them overcome.

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