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These days, it’s impossible to find a retailer that doesn’t focus on the customer experience — or at least state it as a priority. Yet many retailers are still stuck in their traditional ways. Unless they shift how they attract and engage customers, they’ll continue to struggle to compete.
In a recent article featured on TotalRetail, Jane Hiscock, Founder and President, Farland Group, outlines three common traits shared by successful retailers navigating omnichannel experiences.