Are your Silent Customers Voting with You or Against You? [Article]
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Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Silent customers are just as important as boisterous ones, and Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.
Don’t be afraid to ask basic questions, listen, and follow-up on what your customers are saying, and fold them into the workflow of how you improve and refine your product.