Are your Silent Customers Voting with You or Against You? [Article]


AS SEEN IN

customer-think-logo

 


 

Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Silent customers are just as important as boisterous ones, and Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.

Don’t be afraid to ask basic questions, listen, and follow-up on what your customers are saying, and fold them into the workflow of how you improve and refine your product.

Read the full article >>

Related Stories

Always Recruiting: The Secret to a Successful Advisory Board

Posted by in Customer Advisory Boards

If there is one thing we have learned about Client Advisory Board membership recruiting it is that you are never done.  While the initial blast of recruiting needed to get your Board off to the right start  

Continue Reading »

It’s Not Just You: Speed of Change is Accelerating

Posted by in Misc

I read an interesting piece in the Fortune CEO Daily newsletter on whether the pace of change is truly increasing. Fortune highlighted findings from Accenture’s Pulse of Change: 2024 Index, which identifies and ranks six factors of  

Continue Reading »

Closing the Loop: Actions Speak Louder Than Words

Posted by in Customer Advisory Boards

Members at a recent Client Advisory Council meeting were vocal about the importance of coming back on the advice offered during the meeting and sharing what actions have been taken. When it comes to follow-up after the Advisory  

Continue Reading »

CXO Perspectives: Leading Change Agendas

Posted by in Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »