Some Organizations are Focusing on Sustainability, and Customer Advisory Boards Can Help

How organizations can help build a sustainable environment, and on a global scale, has been front and center over the last year. We see it on the news, when reading online content, and we hear it from clients in our work at Farland Group — sustainability has increasingly become a topic of interest for many on our customer advisory boards.

Companies are looking to tackle the movement to ‘green’ in various ways. AB InBev developed a startup think-tank for those who want to solve the problems that global sustainability presents. And Nike’s ‘waste-reduction trick’ aims to use as much fabric as possible in their shoe design process, versus leaving the scraps on the floor.

One way to bring together views on the ever-changing environment is with either a virtual or in-person customer advisory board or council meeting. Customer advisory boards bring executive leadership and peer groups together to discuss a range of topics on a given meeting agenda, sustainability being one of them.

What are you and your organization focused on in 2020? Whether your business is concentrating on sustainability or not, if you’re curious as to whether your clients or peers are thinking about it, consider adding it to your next customer advisory board meeting agenda.

Related Stories

Tackling the Talent and Skills Conundrum via Customer Advisory Boards

Posted on 07.16.2020 by in Customer Advisory Boards

Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered  

Continue Reading »

Dolly Parton and Customer Advisory Boards….Totally Relatable!

Posted on 06.4.2020 by in Customer Advisory Boards

Country music has never been my thing. New age / pop country, maybe sort of, but music by the likes of Dolly Parton did not appeal to me. Simply put, it wasn’t relatable. However, that quickly changed when our Farland  

Continue Reading »

Lessons Learned from Pandemics, Customer Advisory Boards and Everyday Life

Posted on 04.27.2020 by in Engagement Strategy

We have all been affected by the COVID-19 health crisis. It has upended everyday life in ways that were previously unimaginable, and each of us has our own complex situation. What I’ve learned over the last month may have zero  

Continue Reading »

Taking your Customer Advisory Board Meetings Virtual

Posted on 04.13.2020 by in Customer Advisory Boards

As my colleague Camille Antonetti wrote in her recent blog, COVID-required social distancing and stay at home measures have necessitated organizations to shift their in-person events and meetings to virtual platforms. In our work at Farland Group, we have  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »