Some Organizations are Focusing on Sustainability, and Customer Advisory Boards Can Help

How organizations can help build a sustainable environment, and on a global scale, has been front and center over the last year. We see it on the news, when reading online content, and we hear it from clients in our work at Farland Group — sustainability has increasingly become a topic of interest for many on our customer advisory boards.

Companies are looking to tackle the movement to ‘green’ in various ways. AB InBev developed a startup think-tank for those who want to solve the problems that global sustainability presents. And Nike’s ‘waste-reduction trick’ aims to use as much fabric as possible in their shoe design process, versus leaving the scraps on the floor.

One way to bring together views on the ever-changing environment is with either a virtual or in-person customer advisory board or council meeting. Customer advisory boards bring executive leadership and peer groups together to discuss a range of topics on a given meeting agenda, sustainability being one of them.

What are you and your organization focused on in 2020? Whether your business is concentrating on sustainability or not, if you’re curious as to whether your clients or peers are thinking about it, consider adding it to your next customer advisory board meeting agenda.

Related Stories

Leveraging Virtual for Customer Advisory Boards

Posted on 04.1.2020 by in Engagement Strategy

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current  

Continue Reading »

What Makes a Customer Advisory Board Unique and Effective?

Posted on 03.12.2020 by in Customer Advisory Boards

As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for  

Continue Reading »

Customer Advisory Board Charter: Do You Need One?

Posted on 03.5.2020 by in Customer Advisory Boards

You’ve stood up your Customer Advisory Board (CAB), recruited your client members, completed a successful CAB meeting and are working through all of the follow-on activities. One of those activities should be to create a Customer Advisory Board Charter.  

Continue Reading »

Customer Advisory Board Advice: Fail Slow

Posted on 01.30.2020 by in Understanding the C-Suite

Customer Advisory Boards test our assumptions like move fast and break things. Consider one other factor with speed – scale.

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »