Staying Connected in a Virtual World

My colleague Camille Antonetti recently shared that her word to describe 2020 was ‘adaptability’, which got me thinking about the word that sums up 2020 for me. Connected is my word. Given many of us have been working from home and social distancing since March, connected may not be the word that comes to mind for some. With the pandemic as the backdrop, we have all had to put extra thought and effort into how to stay connected.

Much of our work on Customer Advisory Boards has shifted from in-person to online during the course of the year; but for a number of Boards, we have always conducted virtual meetings in between the face-to-face interactions. These virtual connection points have served to continue the conversations and help keep our clients and their customers connected with each other and progressing company strategies in between physical meetings.

Virtual interactions may never replace the sidebar conversations that happen during the in-person coffee breaks, but for customer advisory board members, the virtual meetings have enabled them to share the challenges they are going through in their organizations and they often find comfort in knowing they are not alone in what they are grappling with.

I hope my word for 2021 remains the same – connected, but that we all get to connect across the board table in addition to across the computer screens.

Related Stories

What Does Your Hybrid Customer Advisory Board Meeting Look Like?

Posted on 09.13.2021 by in Customer Advisory Boards

It’s been nearly two years since most of us went all-virtual… all.the.time. As we push forward with customer advisory board meetings, one thing is clear — there is no definitive answer on what a potential hybrid meeting will entail.

Continue Reading »

Customer Advisory Board 101: What it is that I do

Posted on 08.23.2021 by in Customer Advisory Boards

Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every  

Continue Reading »

A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership

Posted on 07.29.2021 by in Customer Advisory Boards

Retirements and role changes in the C-suite can wreak havoc on Customer Advisory Board membership, taking it from robust and static to multiple open seats in the blink of an eye. While this might cause panic at first, it  

Continue Reading »

Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings

Posted on 07.8.2021 by in Customer Advisory Boards

Successful Customer Advisory Boards (CABs) feature a high level of member engagement during meetings – members offering perspectives and direct input into the topic areas presented. Keeping that momentum going in between meetings is imperative but can be challenging  

Continue Reading »


Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »