Tackling the Transformation Challenge

Transformation was at the top of the priority list for most organizations in 2018, whether it was creating a digital transformation strategy, or beginning to implement that strategy. A month into 2019, it is clear that transformation remains a hot topic, with articles and blogs focused on what is digital transformation anyway, what it means for enterprises, and how it will affect incumbent roles such as the CIO.

In our advisory board work at Farland Group, we speak with global, cross-industry, technology and business leaders, and transformation, including digital transformation, is at the forefront of their minds. While these executives often lead the technology function, they note that technology is not the primary challenge when it comes to transformation. Organizational culture and new ways of working, finding or developing the right skill sets, and the changing needs of the customer and how to meet those needs, were key focus areas raised during our conversations.

Some of the biggest challenges seen in transformation initiatives are the new ways of working and the organizational culture change required. If those leading lack context and knowledge, the organization defaults to old familiar ways of working and ineffective processes, hindering change initiatives. Increasingly as organizations move to digital business, the needs of customers will also change; some clients shared that the role of the CIO and potentially others in the c-suite will need to morph to enable organizations meet the new demands.

Leaders we spoke with see transformation as a multi-year journey that involves new ways of thinking and doing; putting together multi-disciplinary teams is imperative to deliver a delightful client experience. Transformation initiatives require the right skill sets that can span many functional areas from technology, product, marketing and project management. We have also heard how important it is to work with partners and vendors who will co-create with an organization and evolve as the transformation work evolves. The client-vendor relationship in transformation work is critical in keeping the teams focused on the right goals in a rapidly shifting environment.

2019 is already off to a great start; we look forward to hearing more perspectives on transformation and the ways that leaders are taking on this challenge.

Related Stories

How to Extend Your Customer Advisory Board’s Value

Posted on 11.20.2018 by in Customer Advisory Boards, Featured

How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to  

Continue Reading »

Creating a Customer Advisory Board? Your Internal Team Matters

Posted on 11.13.2018 by in Customer Advisory Boards

Companies launching a Customer Advisory Board or Council place a lot of focus on recruiting the right group clients – who to invite and what criteria to use. However, we often see less attention paid to the internal team required  

Continue Reading »

A Board Success Factor:
Business and Industry Expertise

Posted on 11.11.2018 by in Customer Advisory Boards

Sometimes we all need to take a moment and stop to reflect upon what we are doing and why. The constant go-go-go of our businesses and personal lives don’t often give time for reflection, thinking or even an extra moment  

Continue Reading »

Lessons from the C-Suite: Digital Disruption

Posted on 10.13.2018 by in Understanding the C-Suite

McKinsey’s article, “How to Scale your Digital Disruption,” highlights key leadership and organizational changes that help businesses think about digital as more than a sideshow. We share three major themes we hear from c-suite executives about what challenges keep  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »