The Power of Thank You

Fall is traditionally a time of year where our minds turn to what we are thankful for and in Canada and the United States this gets played out in October and November with Thanksgiving. A recent conversation inspired me to think about how important it is to thank people on a regular basis and reminded me how wonderful it feels to be thanked for what you do daily.

I was talking to a friend who had just spent many early mornings and late nights developing a program for her principal to deliver at a very important meeting. The work she did to help prepare him resulted in a flawlessly executed session and contributed to his success. He was grateful for her extreme diligence in her preparation and sent her an incredibly sincere and thoughtful thank you note, recognizing the work she put in and how positively it had impacted him.

Those two little words – Thank You – can do so much; yet they are not said often enough. My company culture, I am happy to say, is an exception. We regularly take the time to thank one another for efforts both large and small. This sort of acknowledgement has a different impact than end of year bonuses and raises during the year, and in my opinion, does more to drive a culture that recognizes the efforts we each put in on a daily basis and fosters employee engagement.

The majority of people I know work tirelessly to ensure that output is flawless and also spend a fair bit of time ‘doing their job’ which often includes tasks that are routine, perhaps even mundane. To be thanked for helping to make someone else’s job easier / smoother / seamless brings a smile to the face and adds a spring to the step and makes those early mornings and late nights worth the effort.

Who have you thanked lately?

Related Stories

Always Recruiting: The Secret to a Successful Advisory Board

Posted by in Customer Advisory Boards

If there is one thing we have learned about Client Advisory Board membership recruiting it is that you are never done.  While the initial blast of recruiting needed to get your Board off to the right start  

Continue Reading »

The Value of Convening C-Suite Peers: Reaping What You Sow

Posted by in Engagement Strategy, Featured, Featured, Understanding the C-Suite

In our work with Customer Advisory Boards and other executive engagement programs, we have seen firsthand the extent to which C-level executives seek and crave connection to real peers, where they can share stories and gain insights in a safe  

Continue Reading »

The Next Frontier…Understanding Your Customers’ Customers

Posted by in Engagement Strategy, Featured, Understanding the C-Suite

So you think you’ve nailed it.  You are a B2B marketer who spends 25%-30% of your time with customers; you collect insights across a range of customer communication channels; and you analyze and integrate what you learn into the other  

Continue Reading »

Going That Extra Step: Creating Differentiated Customer Experiences

Posted by in Engagement Strategy

Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them.  We receive the automated “thank you for your input” note at the end of the survey  

Continue Reading »

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »