Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?
Customer Advisory Boards
An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.
Understanding the C-Suite
Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.