How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.
Director
Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, Blue Yonder, Huawei and MITRE.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
The Power of In-person Customer Advisory Board Meetings
Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.
Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!
I know brainstorm sessions can prove to be extremely valuable. Why? Because we hear it often in our work at Farland Group — whether in a customer advisory board meeting, or in a working group session in between board meetings.
2021 Word of the Year
As we near the end of 2021 , I want to share my word of the year. At the end of 2020, I wrote about adaptability, and while there are many words I could use to describe my 2021 (because it has been quite the year!) the one that sticks out for me is virtual.
Pick One Area to Focus on for the Rest of 2021
Let’s pause for a moment. It’s mid-November, some of the major holidays are coming at us full force and you think your work is (sort of) winding down…. well, not quite! If you are like us at Farland Group, we’re already in the midst of planning for customer advisory board meetings taking place in 2022. And with only 6 weeks left in this year, if you had to pick one area to focus on, what would that be?
What Does Your Hybrid Customer Advisory Board Meeting Look Like?
It’s been nearly two years since most of us went all-virtual… all.the.time. As we push forward with customer advisory board meetings, one thing is clear — there is no definitive answer on what a potential hybrid meeting will entail.
Customer Advisory Board 101: What it is that I do
Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every little detail. Because what we do at Farland Group involves many different puzzle pieces.
Teamwork Makes the Dream Work!
Prior to COVID, I would have told you collaboration is sitting around a conference room table and utilizing a whiteboard to brainstorm — whether for upcoming customer advisory board meeting topics, volunteering opportunities or what the next client team call should entail. However, if you take that whiteboarding exercise and conference room out of the equation, what are you left with? Your team.
Honesty is the Best Policy When it Comes to Customer Engagement
Growing up, I would often hear the saying that “honesty is the best policy.” It’s always best to be upfront, otherwise you’re only masking underlying issues and more often than not, that lid won’t remain closed. As an adult, I can attest that I remind my six-year-old of this…. on a near-daily basis.
Finding Value in Shorter — but More Frequent — Customer Advisory Board Meetings
have an even greater understanding of the value that our clients and their customers who participate in customer advisory boards gain from attending shorter, but more frequent virtual sessions.
January, Where Did You Go?
I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and plan accordingly. That was then and those were different, pre-pandemic times.