How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.
As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for X, Y, Z sound, and if not, how should you tweak it? How can one gather outside perspectives, advice and feedback that are unbiased? Maybe, starting a customer advisory board is the right answer.
How organizations can help build a sustainable environment, and on a global scale, has been front and center over the last year. We see it on the news, when reading online content, and we hear it from clients in our work at Farland Group — sustainability has increasingly become a topic of interest for many on our customer advisory boards.
We hear about many different strategy areas and areas of investment from clients for the customer advisory boards and councils that we help facilitate at Farland Group.
As we are full force into the holiday season, I want to ask, what drives you? Whether as a business owner or employee, what is it that makes you get up in the morning, head to work and want to do a good job? It’s a question that anyone can answer, and for me the answer is easy — my kids.
So you’ve decided you want to create a customer advisory board or council. Once you have the value, purpose and mission established, and have recruited some of your top clients as members, what next? The meeting agenda! When we participate »
Have you ever thought about starting a customer advisory board? Where would you even begin? Who do you contact for help? And what is the benefit of establishing a board in the first place?
During our annual Farland Group kickoff meeting, our President, Jane Hiscock, had asked us (and I’m paraphrasing here) — share a goal you achieved and the steps you took to get there.
In a previous post, I discussed how it’s difficult to pinpoint the number of jobs that automation or AI will steal from humans. And, that employees’ fear of their duties being diminished or scaled back is partly due to a lack of knowledge about the technology.
In our work at Farland Group, we talk to many different types of business leaders — CIOs, CTOs, EVPs, you name it. During our discussions, we ask them to prioritize topics and security is often top of mind. There are many reasons for the importance placed on security —the threat landscape is always changing, hackers are becoming more creative, vast amounts of data make it difficult to predict attacks, and the list goes on.