Jane Hiscock
PRESIDENT & FOUNDER
Jane Hiscock is the president and founder of Farland Group, a consultancy that helps B2B companies design, run, and sustain customer advisory boards and executive customer programs. She has more than 25 years of experience building marketing and customer engagement strategies for technology, healthcare, and financial services brands, and founded Farland Group to bring customer-centered marketing to B2B leaders.
Her client work has included IBM, EY, Fidelity, Microsoft, Orange France Telecom, Kyndryl, Thomson Reuters, GlaxoSmithKline, and MITRE. Farland Group's work includes thousands of conversations with C-suite executives, which gives Jane a direct view of the priorities facing senior leaders across industries.
Jane is passionate about the importance of sports, arts and education and sits on the Board of America Scores a non-profit that pairs literacy and soccer for Boston area youth.
FOR FUN
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional Organizations
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce.
Education
Jane has a BA/BS from the Western University, Canada and an MS from Boston University.
ADVICE & INSIGHT FROM JANE
How to Measure the Value of a Customer Advisory Board
Inside the Minds of B2B Tech Leaders: The Real AI Adoption Dilemmas
Stop Selling, Start Seeking: The Executive's Guide to Advisory Board Discussions
Less is Definitely More: The Customer Advisory Board Content Trap
Read more from Jane