Consultants you can trust with your top customers, we are devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

Getting to a Customer Engagement Mindset

Many marketers are stuck in an activity mindset, focused more on the event calendar and the client reference database than strategic conversations with customers. In contrast, an engagement mindset creates a strategy focused from the outside-in rather than from the inside-out. Here are ways to shift your approach toward an engagement mindset, even when you can’t achieve a full-scale transformation.

Lessons from the C-Suite: Digital Disruption

McKinsey’s article, “How to Scale your Digital Disruption,” highlights key leadership and organizational changes that help businesses think about digital as more than a sideshow. We share three major themes we hear from c-suite executives about what challenges keep them from making this shift and driving the change fast enough.

Other Teammates

Anne Taylor

Cailin Boucher

Camille Freni-Antonetti

Jackie Lustig

Jane Hiscock

Nanny McFarland


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Sandy Anderson

Tara Ennis