At the 2015 ITSMA annual conference, we considered, “If it is all about the customer experience, why are we still pitching?” We share the key takeaways from our discussion with Janis Fratamico, Director, Relationship Marketing at Bloomberg and David Coates, Director, Customer Programs at Iron Mountain, about relationship-based engagement…and four ways your can help your organization work from a customer point of view.
AS SEEN IN Jane Hiscock, President of Farland Group, shares her point of view on the differences between a customer-driven company and a sales-driven company. Today’s savvy, digitally enabled customers know when they are being treated as just a number »
When employees are empowered in their roles, it creates a fulfilling culture of leadership.
[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.
In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.
Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.
We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.
Choosing the phone over email adds value to your relationships with your customers, enriches the customer experience, and increases efficiency.
[AS SEEN IN AMEX OPEN FORUM] Customer engagement is more than just putting on events, and when done correctly will make a big difference in retention and growth of your business.
Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.
With every C-suite leader vested in the future of digital, the question is who is going to lead the transformation? Three recent articles provide a useful perspective on the CDO role and how executives should think about digital leadership.