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Engagement Strategy

Advice & Insight

Drive Better Business Results Faster

Effective customer engagement requires a commitment to reciprocal value. Too often, companies use customer stories to benefit them, and fail to consider the benefit for the customer. Our approach will push you to focus your engagement strategy on the value to the customer.

Developing a customer-centric commitment requires a shift in mindset. Done well, meaningful engagement will ultimately lead to better business results for your customers and ultimately return benefit to you.

Recent Advice & Insight

Creating a Great Customer Meeting: Build Peak Moments

Posted on 01.18.2023 by Jane Hiscock in Engagement Strategy, Featured

Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.

Challenge of Building Customer Centricity

Posted on 10.25.2022 by Jane Hiscock in Engagement Strategy

Customer centricity is not as simple as making it your mission statement – done well it often requires a change in incentive structures and organizational design.

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group

Posted on 09.27.2022 by Jane Hiscock in Client Interviews, Engagement Strategy, Featured

    In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known »

Executive Engagement Programs: Take the Time To Listen

Posted on 08.1.2022 by Jane Hiscock in Engagement Strategy, Featured, Understanding the C-Suite

If customers take the time to tell you, take the time to listen. Whenever a customer provides feedback, take the time to listen. In a recent meeting a company told me they had “piles of feedback” but no way to »

Customer Advisory Boards: Jumpstart Your Customer Experience Model

Posted on 01.24.2022 by Jane Hiscock in Customer Advisory Boards, Featured

Designing a customer experience model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders. In a recent interviews conducted by Farland Group with leading Chief Marketing Officers (CMOs) »

Moments that Matter: Unique Customer Experiences

Posted on 11.24.2021 by Jane Hiscock in Engagement Strategy

There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products. Think about when you opened your first iPad or other Apple device – a moment that Apple designed to »

Why Customer-to-Customer Engagement Works

Posted on 08.12.2021 by Jane Hiscock in Engagement Strategy

Customer Engagement requires peer discussions and opportunity for peer to peer advocacy. Step aside marketers let your clients sell.

Prospects and Executive Engagement – What Works?

Posted on 06.14.2021 by Jane Hiscock in Engagement Strategy

Executive engagement strategies should largely focus on existing customers. Sometimes, prospects are a good add to the mix and can bring forward new results

Honesty is the Best Policy When it Comes to Customer Engagement

Posted on 05.21.2021 by Camille Freni-Antonetti in Engagement Strategy

Growing up, I would often hear the saying that “honesty is the best policy.” It’s always best to be upfront, otherwise you’re only masking underlying issues and more often than not, that lid won’t remain closed. As an adult, I can attest that I remind my six-year-old of this…. on a near-daily basis.

Executive Engagement: Start with Defining Success

Posted on 05.17.2021 by Jane Hiscock in Engagement Strategy, Featured, Understanding the C-Suite

Executive engagement is increasingly on the radar of B2B leaders who are experiencing a positive impact on their top and bottom line. Yet while the CEO may be clear on the impact and success of executive engagement, how to build  »

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Featured Posts

Customer Advisory Boards: Jumpstart Your Customer Experience Model

See Article


The Value of Convening C-Suite Peers: Reaping What You Sow

See Article


The Customer Engagement Challenge

See Article


From Seller to Advisor: Engage Your Customers to Help You Stop Pitching

See Article


4 Ways for B2B Businesses to Keep Their Customers [Article]

See Article


Transformation and Change Must Not Trump Customer Engagement

See Article


Customer Engagement: It’s More than a Bunch of Activities

See Article


Want to Optimize Your Engagement Strategy? Focus on Executives

See Article


Engage the C-Suite through a Client Advisory Board [Article]

See Article


Customer Engagement Requires a Long-Term View

See Article


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  • Engagement Strategy
  • Understanding the C-Suite
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