Getting to a Customer Engagement Mindset

Posted on 12.3.2018 by in Engagement Strategy

Many marketers are stuck in an activity mindset, focused more on the event calendar and the client reference database than strategic conversations with customers. In contrast, an engagement mindset creates a strategy focused from the outside-in rather than from the inside-out. Here are ways to shift your approach toward an engagement mindset, even when you can’t achieve a full-scale transformation.

From Seller to Advisor: Engage Your Customers to Help You Stop Pitching

Posted on 11.11.2018 by in Engagement Strategy, Featured

At the 2015 ITSMA annual conference, we considered, “If it is all about the customer experience, why are we still pitching?” We share the key takeaways from our discussion with Janis Fratamico, Director, Relationship Marketing at Bloomberg and David Coates, Director, Customer Programs at Iron Mountain, about relationship-based engagement…and four ways your can help your organization work from a customer point of view.